Why Google Pulled Ads From Two Conservative Websites
The presence of offensive content on two conservative sites led Google to remove AdSense ads from them. We have prepared brief instructions and recommendations that you can follow to make sure that this does not happen to your web resource.
Censorship and Prohibited Topics on Sites
Did you know that in some cases, the presence of UGC on the site can lead to a ban? UGC is content created by users. This can be a photo with a mark of locations and brands on social networks, the publication of photos, video materials, consumer reviews on sites, or comments on posts and articles.
Noticing that this type of publication causes high activity and attracts more visitors, the creators of web resources and authors began to generate more articles on provocative topics. This could be the publication of inappropriate comments, incitement to hatred, and insults to other users.
It is considered bad practice to publish brand advertisements on sites that contain the following:
- Offensive content
- Manifestations of hatred or discrimination
- Erotic content
- Images or comments that relate to violence. For more information on objectionable content, see the Web Tools Help.
Showing ads on pages with restricted topics is a signal that advertisers are supporting negative content. For example, a misunderstanding of Adsense policy led to the fact that on the most conservative websites, The Federalist and Zero Hedge, Google ads were removed.
Top Conservative Sites in 2020: Their Relationship to Google Restrictions
The selection includes the best conservative news websites as of 2020. In 2019, the online resource Liberty Nation launched the Top Conservative News survey. It entered the TOP Google search results and allowed us to highlight the most readable and convenient news resources from the point of view of navigation. TOP 10 news sites in 2020 are as follows:
- #10 PJ Media — Web site with articles on politics, culture, religion, and parenting
- #9 Media Research Center — comprehensive information about the elections, which is provided on the basis of polls and mini-studies
- #8 The Gateway Pundit — a fresh look at old news and uncovering mysterious stories from yesteryear
- #7 Townhall — coverage of resonant, relevant events and discourses
- #6 The Daily Caller — content based on authoritative opinion
- #5 Judicial Watch — research of official wrongdoing and coverage of cases of corruption in the government
- #4 Liberty Nation — audiovisual site with articles, videos, podcasts, and radio shows.
- #3 The Federalist — poignant stories in religion, culture, and politics
- #2 American Thinker — it is at the heart of US politics, with a deep dive into national security, diplomacy, economics, and more
- #1 Breitbart — coverage of political and cultural issues. The web resource is famous for its bold style, as well as atypical conservative and libertarian ideas.
Allegations have already been made that Google censors conservatives. Tech corporations Twitter and Facebook were also highlighted among tyrant giants. Donald Trump wrote on Twitter:
Publisher Restriction in Google
In the Google search engine, websites with ads are subject to the so-called “publisher restriction”. It involves the temporary removal of advertising from the site and is active until the offensive content is removed from the pages of the web resource. In case of a violation of the AdSense policy, the search engine sends a notification that the ad will be stopped. Google has also provided clear instructions on how to proceed if a violation warning is received:
The goal of the publisher restriction is to fix the problem and learn from advertising publications. For example, The Federalist removed objectionable content and restored the ability to post ads.
Google posted a statement on Twitter about problematic content on one of the top conservative websites. A representative of the corporation shared recommendations for risk management related to user comments:
Adsense Terms of Service
We recommend that you familiarize yourself with the AdSense terms and conditions and ad policies before participating in the ad program. Here are the main policies:
- Increase the number of impressions. The AdSense program prohibits clicks on your ads in order to increase the number of views and decrease cheat programs.
- Advertising on sites with offensive content. Placing Google ads on offensive sites is strictly prohibited. This may result in the ad itself being suspended.
- Sources of traffic: Google AdSense is limited to ads that collect views by sending users suspicious emails or showing ads through additional apps. The search engine has a separate section with recommendations on the quality of landing pages.
- Redirects and other behavioral factors: Websites displaying Google ads should not redirect users to suspicious web resources and automatically run malware. Also prohibited is the presence of pop-up windows that make it difficult to navigate through the pages of the site or scroll through them.
Please note that the terms and conditions and how you use Adsense may vary. They depend on the country specified when registering the billing address.
How to Work With UGC: How to Avoid Getting Banned?
After launching the site and placing ads with Google code on it, the founder is responsible for all comments on the pages and in the app. The 2016 infographic shows detailed statistics on offensive content on websites.
How to manage UGC so that it is useful for web resources?
- Control the content that is published on the site and in the comments. You can do this by yourself, or you can hire a community moderator (community manager).
- Publish in a separate section or on the FAQ page or the content policy. You can also outline a list of prohibited topics.
- Place comments on a separate page from the content of the article. Place a button or link at the end of the article. When clicking on the button/link, redirect users to the comment page. Don’t use it to place ads or Google Ads tags.
- Add a “Report Abuse” feature to give users the ability to report problematic content. Review reports of abuse of your site and take appropriate action. This can be deleting comments or blocking users. Add a Captcha element like Google’s reCAPTCHA. This will prevent bots from sending fake reports.
After identifying the most common types of violations in the publication of content on a site or application, create a filtering system.
By following simple guidelines for working with user-generated content, you will prevent ad blocking in Adsense, and you will be able to earn money by posting ads on your site safely.