How to Promote Your Blog in 2020: A Pool of 31 Ideas, Professional Tips, and Methods

How to Promote Your Blog in 2020: A Pool of 31 Ideas, Professional Tips, and Methods

Blogs make up a significant portion of the website content. They are devoted to a wide variety of topics and attract a huge audience around the world. Unsurprisingly, blogs have long been used as a marketing and SEO tool. Let’s take a look at what blogging looks like today, and how to ensure effective promotions for your content.

What Is a Blog and How Can We Use It for SEO?

A blog is a popular and widespread type of content that is regularly updated on its website and/or social networks. Publications on blogs are arranged in chronological order. Today the audience of various blogs like corporate and blogs on the brand’s sites are measured in hundreds of millions of people around the world.

According to WordPress, around 70 million posts appear on blogs based on their CMS every month, with an average of 77 million comments. According to their statistics, more than 409 million users also view over 20 billion pages every month. 71% of blog content is created in English.

WordPress

At the same time, according to HubSpot, only 18% of marketers use WordPress as a CMS. Given how often blogs are on the sites and social networks of companies and brands, we can assume that the audience of those who regularly read this content may exceed 2 billion people.

Blogs on websites and social networks publish materials on a variety of topics, formats, and styles, among which the most popular areas can be distinguished:

    1. On the websites of companies, brands, corporate
    2. With reviews of technical innovations, etc.
    3. Fashion, in which trends and novelties of the industry are discussed
    4. Travel
    5. Celebrities, cinema and show business
    6. Culinary
    7. Beauty and health
    8. Fitness 
    9. A specialized niche
    10. Psychological
    11. Personal

The main difference between a blog and a website is the regular content update, its relevance, and the linking to events and news. The ability to attract the target audience and communicate with users with supporting communication in the comments is also an aspect of blogging.

If the main content of the site changes frequently and is not updated too often, then new information in blogs may appear several times a day. Blogs are also an excellent platform for positioning and promoting a brand, goods, services, etc. For example, you are currently reading an SEO blog on our service website:

SeoQuake

One of the features of blogging in 2020 is that many platforms today successfully compete with the media and authors who regularly write popular articles become authoritative experts in their niche. Blogging today can be called one of the most effective SEO tools for bringing a company’s website to the top SERP results thanks to the content:

This will in turn contribute to the promotion, business development, and, long term income growth. Also, in the case of the systematic creation of high-quality content and if the author or the entire site has a large audience, the blog itself can become a source for high profits thanks to advertising, cooperation with other blogs and brands, etc. Therefore, today’s blogs are actively used for a wide variety of purposes:

  1. To promote your business
  2. To promote blogger, the formation of a personal or corporate image, correct positioning.
  3. Blogs on the websites of brands and companies for the promotion of brand products or services
  4. To attract an audience, increase its loyalty and, as a result, increase sales
  5. To inform on topics in various niches (digital, SEO, web design, photo, and video, etc.)

The peculiarity of blogs on corporate websites of companies is that content for them is created while taking into account the values ​​of the brand and its positioning and focusing on the target audience, the portrait of the consumers, their interests, and requests. For example, a blog post on Apple’s website looks like this:

Apple

Author’s blogs are often created for personal promotions and the formation of a certain image of the author, his or her reputation, or attracting an audience and clients. For example, a representative of a law firm who periodically writes articles on the topic of jurisprudence discusses topical issues and niche news. They will be able to form the image of not just a professional but a person who actively follows what is happening in his field but someone who keeps their finger on the pulse of trends and innovations. This is the image of an expert.

Also, recent trends include active blogging by doctors, who thus form an appropriate professional and personal image. This can increase their income, especially when working in the segment of private medicine.

A person who has a good command of the word and understands the gastronomic topic, creating high-quality content, can not only attract a large target audience and gradually increase traffic but also make a blog a source of income by attracting advertisers of products, household appliances, etc. An important part of working with a blog is its promo. Let’s see what is important to consider in order to effectively promote your blog in 2020.

How to Promote Your Blog in 2020?

According to HubSpot, today’s blogs are among the top 3 types of media channels used to implement content strategies. At the same time, most marketers create content for several segments of the target audience. In turn, the SEMrush study showed that 77% of 1200 companies surveyed use a content marketing strategy.

According to Statista, 34% of B2B marketers in the US planned to increase their content marketing budgets by 1-9% in 2020, and 12% of marketers planned to increase their budget by more than 9%.

Statista

In order to promote your blogs effectively and get results, it is important to define the target audience, segment it, and choose communication channels and type of content. According to a SEMrush study, blog posts are the main type of content format chosen by surveyed marketers at 86%, while only 28% of respondents are engaged in video content production.

At the same time, 83% of traffic blogs receive from users who read posts on computers. It is worth remembering that during indexing, Google analyzes the mobile version of the site first, which also affects the ranking. The number of users preferring this type of information acquisition is also growing every year, especially among a young audience. When creating content, it is important to remember that it may be visited from a small smartphone screen. Find out more useful information on the topic in the articles Mobile Search and Mobile-First Indexing.

Also, according to SEMrush, texts exceeding 3000 words bring in 3 times more traffic, 4 times more shares, and 3.5 times more backlinks in comparison with articles of average size (901-1200 words). Short articles of 300-900 words are 4.5 times more likely to be left without reposts than voluminous content (more than 3000 words).

SEMrush

When creating content for a blog, it is important to remember certain details. When solving marketing problems, you should think about the quality of content and create it by focusing on your audience. Thinking over the format of the article, you need to pay attention to how your content will look, its visual component, its style, and the design. It is also worth remembering the competition for the attention of users is in conditions of oversaturation of the information field with a variety of content. According to Statista, the number of bloggers in the US reached 31.7 million in 2020:

It is important to pay attention to the style, presentation of the text, the length of sentences, and minimizing the use of punctuation marks. An abundance is perceived as an obstacle when reading.

When creating content, it is advisable to be interested in the topic and enjoy the work. This will help you find the right tone and create competitive material. You can read about how to write a quality blog post in How to Write a Great Blog Post in 2020.

How to Promote Your Blog: Professional Tips and Methods

To determine how do I advertise my blog and choose strategies for promoting it, we will learn what are the most effective ways to promote blogs and how to use them.

1.Using Social Media for Promotion of Content and Blog

Social networks are an effective platform for promoting a blog; almost all SEO experts agree that this method of promo should be regularly paid enough attention to. Some experts, like Ahrefs’ Tim Soulo, advice buying paid ads on Facebook. This will allow you to clearly understand, plan the cost of a lead, and save time.

Ahrefs

At the same time, many are looking for effective ways on how to promote your blog for free. Let’s consider how you can promote your blog in order to get tangible results from social networks:

  1. Optimize the content and format of its presentation for different sites. Each social network has its own style and characteristics: the type of target audience, the format of information presentation, its form and volume, user expectations, etc. Therefore, when promoting a blog and a post, in particular, optimizing the content and taking into account the specifics of the site and its user interests can be helpful. You should not spend a lot of time redoing content for each resource, but you can think about how the post will look like and what style it will be most attractive for users of each specific site.
  2. Use the groups in which your target audience is active. It is worth joining niche communities and groups on Facebook and LinkedIn. Participate in discussions, comment on other users’ posts, and monitor content to avoid missing the opportunity to publish your material on time.
  3. Promote on social media regularly, think about the frequency of posts, and stick to this plan. It is important to take into account the specifics of the network. For example, if you have evergreen content or material that is currently relevant, it can be published on Twitter more often than on other social networks. On Facebook and LinkedIn, it might be appropriate to repost relevant content once a week or every couple of weeks, depending on the content plan. To plan your social media activity, you can use the Agorapulse tool, which will facilitate this part of the work and save time. Also, when working with social media, you should use Facebook’s Open Graph protocol to customize snippets and make posts more attractive. Read more on how to do this in the article Open Graph Meta Tags.

Agoraplus

2. Establish Communication With Popular And Reputable Bloggers and Influencers in Your Niche

Getting backlinks from reputable bloggers and resources can yield significant results in your blog promotion process and increase traffic. To do this, you need to communicate with bloggers and influencers on social networks, repost their materials, and use outreach. do this to build communication, not on the basis of mass mailing but focusing on a specific person.

Outreach is a very common technique for blogging and networking with potential partners. It is used by about a third of bloggers.

At the same time, most often outreach mailing does not bring the desired result because it is carried out in the form of an attack of the audience with the same formulaic letters. Usually, such messages are immediately sent to the trash, and the address from which they came are ignored or blacklisted. Therefore, when applying outreach tactics, it is important to take the matter seriously and not spare time to ensure that the content is of high quality. More important information on the topic can be found in the Blogger Outreach article.

For the development of a blog, especially at the very beginning, it is important to make acquaintances with fellow bloggers and authoritative representatives of the niche. Before contacting such people, we recommend that you prepare well and understand what you can offer them and what they will be interested in. For this, it is important to know what they are doing and what context may become relevant to them.

When addressing bloggers, you can start with representatives of the middle segment in the niche. It is easier to negotiate cooperation, placement of a guest post, etc. These people are most often interested in blog development and additional links, so this is the easiest option.

If you plan to reach a reputable influencer with a large audience, you need to make sure the content you want to showcase is truly valuable and unique. For example, original research that carries useful information, even from a novice author, can be a good start for meeting major players and initiate communication and cooperation. In addition, you can refer to an authoritative person or mention them in the article. In this case, you can first contact them and ask for a comment, expert opinion, and then send a link to your material.

3. Systematic Guest Posting on Popular Niche Blogs

Some SEO specialists are skeptical about this method of promoting content, as it is not always able to bring a tangible flow of traffic. For example, a recent Blogger Jet study on the effectiveness of Guest Posting reported that 239 guest posts on 78 blogs in the marketing niche brought the site only 56 visits.

At the same time, Guest Posting can potentially bring other types of bonuses such as:

  1. An increase in traffic
  2. The inflow of the target audience from a popular and authoritative resource
  3. The formation of your own image as an expert
  4. Getting quality backlinks, read more in the article – Build High-Quality Backlinks.
  5. Building relationships with successful industry representatives
  6. Trust from the target audience, customers, and niche representatives

In order for a user not only to read a post but also to go to your website or blog, you must, first of all, create high-quality, valuable, and unique content. Also, you need to add interest to the user and arouse their interest in your resource. For this, information about the author and the site alone may not be enough. For example, if your content is an expert article or guide, you might say in a guest post that you have a few more valuable tips or tricks for the reader. Also, when working with guest posts, it is worth agreeing to post information on top resources with a wide audience and a good reputation.

4.Organizing Your Blog Promo to an Existing Audience

Another option of how to market a blog and promote your blogger is a promo for an existing audience. The main goal of this tactic is to form an audience of users that will return to your blog and wait for new publications.

In addition, the use of advertising and promotions in social networks often leads to an increase in the number of users who visit the resource only once, or who followed the link, and immediately left the blog. A promo for an existing audience will help maintain its loyalty. In addition, it can lead to the fact that these users will share information about you with their acquaintances who are also interested in the niche. Therefore, it is worth making a promo of new content for existing subscribers using the following tools:

  1. Email-marketing: Sending an announcement of new content to subscribers, you need to present it as profitably as possible in order to generate interest. Emphasize utility and exclusivity. At the same time, it is important to adhere to the rules of business etiquette and correspondence.
  2. Create content that grabs attention, such as how-to guides, helpful posts, relevant content based on current events.
  3. Duplicate posts from promotions of new content on social networks and communities to give users a better chance to see the information. It is important to know when to stop, avoid intrusiveness, and not spam.

5. Create Content With Great Repost Potential

Perhaps this is the most obvious tip for those who are thinking about how do I publicize my blog. Everyone probably already knows how important quality content is. However, it is worth focusing on its uniqueness, exclusivity, and value.

These can be original texts about research, guides with new advice that no one has given before, articles about unique experiences and how you managed to achieve results and success in your niche, etc. Useful and fresh content is something that users will willingly share for the best promo for a blog.

It takes a lot of time and effort to create this kind of content but it is a sure-fire way to grab the attention of the audience and top industry leaders. One repost from an important person in a niche can bring much more benefit for promotions and traffic than a dozen posts that are not particularly valuable against the background of similar content.

6.Creating Viral Content

Viral content is a good way to drive traffic and get more shares and backlinks. The main challenge is to create a really effective and high-quality viral material.

The title will play an important role here: a bright, intriguing text in the title of the material will attract the attention of users and some of them will follow the link. Click baiting is typically not the best tactic, but the bottom line is that the material itself is of high quality, and relevant to the title. 

Some experts note that headlines are especially effective when they create polarity, play on contrasts, and evoke emotion. Playing on natural curiosity can also bring a good effect.

You can also use the topics that are most relevant at a particular moment as viral content, which in themselves grab the attention of the audience. Such posts will be material on the topic of the day and will stay at the top just as long as an informational occasion, event, or trend will keep the attention.

In the case that viral content goes off and the post brings a large number of audience to the site, it is important not to slow down in the future. Actively and regularly fill the blog with content in order to continue to retain the audience. Read an interesting article on the topic –What Is Link Bait?

7. Updating and Optimizing Old Content

If your blog contains a lot of content, including guides and recommendations, you need to keep it up to date. This is especially important for segments such as IT, Digital, and SEO, where technologies and principles of work change very often, and information quickly becomes irrelevant. You need to regularly optimize existing texts, materials, infographics and then announce the updated content to the existing audience and through communication channels. Explore existing content with the Website Content Audit article.

8. Creating Evergreen Content

Evergreen is a type of content that remains relevant regardless of time and events. The topic for such material can be, the question of healthy eating, how to organize working hours and be effective, or how to organize communication in the work team, etc.

The advantage of such content is that it does not need to be regularly updated, modified depending on the context, or greatly changed. High-quality content will bring organic traffic for a long time since people will make popular and relevant searches in the search engine at any time.

In order to create such content, you first need to find options for evergreen topics. You can do this by using keyword research in a given niche and topic. An important indicator will be the search volume of found keywords, as well as the stability of the stay of the search and topic at the top. You can use the Google Trends tool for this. For more up-to-date information, see How to use Google Trends for SEO and How to Do Keyword Research.

When creating evergreen content, it is important to consider Google ranking factors, as this content will only generate traffic in the form of high ranking SERPs. In the long term, you need to monitor the dynamics of content traffic indicators, and, if necessary, update it a little, for example, after a few months or a year.

9. Cross-Pollinate of the Audience

To increase the number of subscribers and increase the audience, attract users from different resources. For example, if you have many followers on Facebook or Twitter, you can invite them to get acquainted with your blog. Also, you can ask friends, acquaintances, and colleagues with whom you have a good relationship, about reposting the best posts.

10. Create Content Based on Google Rankings to Drive Traffic

In order to ensure effective blog promotion, it is important to create content with Google ranking factors in mind. To do this, you need to use SEO methods, including: 

  1. Keyword research and application of keywords
  2. Analyze blogs of competitors in the niche to find ideas for content. Read more in the article – SEO Competitive Analysis.
  3. Monitoring of current topics and industry trends
  4. Structuring content, using site markup
  5. Work on getting high-quality backlinks and link building.
  6. Optimization of the mobile version of the site and blog, the quality and loading speed of the mobile version of the page is also a ranking factor. For more information, see What You Need to Know About Accelerated Mobile Pages.

For more information on how to optimize blog content, see Blog Optimization: A Guide to Increasing Traffic.

11. Creation of Content in the Most Popular Formats

According to research by SEMrush, blogs and articles in the form of lists are the most popular among users: they are most often read and reposted. In second place are guides, texts in the how-to format are slightly behind, in fourth place in popularity are texts with headings in the form of questions.

In terms of the number of backlinks, articles-questions and how-to texts are on an equal footing. In terms of the number of reposts, the format of the list article is by far the leader. From this, we can conclude that users prefer structured articles of a sufficiently large volume in which they can get the necessary information.

SEMrush

12. Using Long-tail Keywords to Choose a Content Topic

Long-tail keyword research is also worth doing in order to find ideas for content. When making a search in a search engine, people usually enter not just words but phrases. In some niches, they are very specific and consist of several words.

Therefore, when working with an SEO service, it is worth entering not only short searches on the topic but also entering the URL of a competitor’s website in the top results of Google into the system. Thus, you can get a large number of phrases and short headline sentences that can be used as the basis for content development. Read more in the article – Long Tail Keywords.

13. Writing Meaningful Comments In Popular Niche Blogs

By commenting on the content in popular niche blogs, you can draw attention to your blog and yourself as a specialist in a given topic. If you leave detailed, expert comments, you can purchase additional reputation bonuses for yourself and your resource.

14. Collaboration With Other Blogs

Collaborating with other blogs can also be a good way to promote your site. For example, if you decide to write voluminous research or analytical material, you can invite the owners of another blog to your blog or even a related niche to collaborate. This way, you will receive an additional work resource for the implementation of the project and have access to the blog audience of the partner.

15. Content Creation With Influencers and Famous People

Creating original content in the form of interviews (written or video, or better in both formats) with the participation of an authoritative expert or a popular person of interest to your audience is a good way to popularize your blog. In addition, you can get exclusive content, as well as increase your own popularity with those who will read or watch the material. In this case, you need the skills of conducting an interview and the ability to build a conversation so that interesting and non-trivial material comes out. If there is no such experience, you can involve a more experienced colleague or journalist friend in the project.

16. Activity in Thematic Communities and Niche Forums

To promote your blog, you should use the opportunity to communicate in communities and forums that are popular in the niche. Here you can make useful contacts, build relationships with industry representatives and target audiences, and also use platforms to post information about your blog and links to relevant posts.

Before starting to actively work in the community, it is important to study its rules, traditions, and norms of behavior. In this case, you can quite organically join and introduce yourself. It is worth remembering that people really value adequacy, good communication skills, and the ability to self-control. According to a 2011 psychological study by Righetti, F., & Finkenauer, C., people who exhibit high levels of self-control gain trust from the very first communication experience. This should be taken into account when choosing the manner and style of behavior on the forums, in the community, and with the target audience of the blog. At the same time, another study conducted in 2007 by Ames, D.R., & Flynn, F.J. found a link between assertiveness and leadership. So, the most successful people in communication and achieving goals are those who demonstrate an average level of assertiveness. Those who push too much, do not show initiative, and do not insist on their own, are perceived poorly by people. Therefore, when establishing communication in the community and when promoting a blog, it is worth considering the psychological characteristics and building your strategy and communication style taking into account these nuances.

17. Using Attractive Social-media Images to Form a Brand on Social Networks

The way content looks plays a significant role in its perception. Having seen an attractive image, a bright picture, or a nice photo, the user is much more likely to follow the link. Therefore, it is important to think about the design and the message that it will carry.

If we are talking about an informational article, guide, or material with statistics and numbers, create an attractive infographic that reflects the essence of the content. The user can see its reduced version as an illustration of the link.

If this is a personal blog, attention should be paid to creating an attractive image in the style in which the author is positioned. The same can be said about the image of company employees, brand representatives, etc.

18. Creation of Photo and Video Content and the Use of Additional Platforms

Despite that only 28% of content marketers produce video content for blogs, it is known that blogs with rich visual content are perceived better. In addition, it provides an additional opportunity to use resources such as YouTube. This can provide additional views and increase the awareness of the blogger, brand, company, etc. For more up-to-date information, see the article 20+ Tactics for SEO Promotion on YouTube.

Of course, the creation of high-quality video content requires additional resources and time. Sometimes ordinary shooting with a smartphone camera is enough, but only with an interesting presentation of the material and pleasant video sequence.

The same can be said about photos – people like illustrated content. High-quality and aesthetically pleasing photos make you want to stay longer on the page and even visit it again. Therefore, when planning a blog promotion strategy, it is worth considering its visual component and the message that it should convey to users.

19. Reply to All Comments on Posts

Feedback is a very important aspect of communication with the target audience and an essential element in promoting your blog. It is important for people to feel that their opinion matters to the author and that they can express their attitude and get the answers they want. It is not difficult at the beginning when the blog is just beginning to develop. When the site is already popular and collects hundreds of comments under each post, everything looks much more difficult.

However, being able to speak directly to the author of a post and comment on its content is one of the reasons why blogs are so popular. Many people lack attention and a sense of their own worth in real life. This leads them to communities and comments on blogs. Given this psychological moment, you should always pay attention to communicating with your audience, who will appreciate it.

20. Using a Button for Repost on a Website or Blog

This minor tool can also bring additional shares, as it visually reminds the user of the opportunity to share content and simplifies this task at the same time. Depending on your target audience, select several social networks where users can repost content while making sure that the buttons are in a prominent place. Most often bloggers set up the ability to quickly repost to Facebook and Twitter but you can also use LinkedIn and Pinterest and a button to send by email.

21. Placing Links to Related Articles Under the Post

At the end of the post, you can place links to other content on your blog that may be of interest to the user. You shouldn’t overload the page and fill it with additional information, but a few links can be quite appropriate.

22. Compliance With the Timing and Rhythm of Publications

Depending on the format of the blog and the type of content, it may be important to form a content plan in accordance with which publications on the blog and social networks. A promo blog should ensure a constant and stable presence of content and information on various sites. At the initial stage of resource development, this will ensure its content and activity. As the audience grows, it will become even more important to regularly provide users with new content at the usual time.

23. Participation in Podcasts and Blog Promotions

For a promotional blog, you can use a communication tool such as participation in podcasts. If you participate in such an event, you need to prepare an attractive bonus for the audience in advance. Access to this can be obtained by subscribing to your blog. It can be exclusive content with professional tips, a healthy lifestyle guide, a fitness marathon, etc. The main thing is that the content is valuable, unique, and relevant to the topic of the podcast.

24. Participation in Professional Niche Events

By participating in niche events, conferences, forums, etc., you get the opportunity to meet industry representatives, including influencers and top specialists. Despite the fact that the main part of communication takes place online, it is live meetings that bring the greatest effect and can immediately move you and your project several steps forward. After meeting new people at the event, it is important to continue to maintain communication and build relationships with those who can contribute to the development of your business and your own growth.

25. Writing Posts on New Topics That Competitors do not Have

One of the ways you can differentiate your content from your competitors’ content is to highlight a topic that no one else has written about before. Depending on the niche, this can be a very difficult task because a huge amount of material has already been written on certain topics, especially in specialized and professional blogs and b2b blogs. However, using SEO tools, you can do thorough research of the content in your area and find either topics not yet described or texts that are outdated and can be replaced quite successfully.

Another way to search for ideas for posts is to conduct keyword research. On average, SEO services offer thousands of options for searches. After selecting topics that interest you, conduct a Google search to understand whether this has already happened. If so, find out how long ago it was created. You can also use SEMrush’s Topic Research tool to analyze which topics are most relevant to your niche or search. For example, for a cheap traveling search, your first content ideas might look like this:

Look for more useful services in the following articleTop SEO Tools for Businesses in 2020.

26. Use of User Experience and Ideas for Content

This method may be suitable if you had a guide or a description of some professional technique and in the process of communicating with the audience, you see that someone is already using it. In this case, you can contact the person and discuss the option of creating a joint material in which his or her case will be described and analyzed.

If there were several users, this could become an opportunity to create large analytical research material, which may well become a post that will interest serious players in your niche and give you credibility in your field.

27. Conducting a Survey Among the Audience

To select topics and ideas for content, you can conduct a survey either among your audience or among users of social networks if it is not yet large enough. On the Quora platform, among participants in discussions on forums, etc. You can also initiate discussions on relevant topics, conduct and monitor their progress in niche communities, and then, based on the information received, write a post, research, etc.

28. Content Restructuring

It is worth monitoring the metrics of your content and its status. If you see that the content demonstrates low indicators of traffic, user signals do not receive comments, reposts, reviews, and other reactions from the target audience, then it needs to be analyzed and be redone.

Perhaps it is poorly structured and people are uncomfortable with receiving information. It might be worth replacing some of the text content with infographics, which are generally well-received by the audience. Even if the post was written recently and contains relevant data, the work will be done in vain if the submission itself is unsuccessful. Keep track of how the content of high-ranking competitors is designed, come up with your own chips, and follow the current trends.

29. Pay Attention to the Look of Your Blog and Content

Good design costs money but the point is that even the best content presented on a poorly made, low-quality, and the unattractive site will lose a lot. Therefore, when developing original infographics, thinking over the structure of the blog, its design, as well as the design of each specific material, you need to think about the user experience and the impression that will remain from the content.

30. Use Quotes to Retweet

Including vivid and memorable quotes in your content that the user wants to share is a good way to draw attention to your blog. Therefore, when working on your content, think about which quotes will most likely hook your target audience.

To do this, you can monitor Twitter posts that receive the most retweets, collect comments, and get to the top. You can also look at Twitter quotes of famous and successful representatives of your niche.

Depending on the type of content, you can later include aphoristic or meaningful and capacious quotes. After applying this experience for some time, it will be possible to understand what means more to your audience’s liking. Then, you can accordingly supplement the content.

31. Find Your Unique Tone of Voice

Successful and popular authors, bloggers, journalists, and writers have their own style and manner of presenting the information. This also plays a role in how the audience perceives them, why their content is expected, and why they read and comment on it. Of course, a lot depends on your specifics and niche, some genres require an extremely dry, businesslike, and official style of presentation.

But still, for most content, it is of great importance who, how, and with what message creates it. The manner of communicating with the audience is just as important. People feel the intonation between the lines, and visual content, in general, has a huge impact on how it is perceived depending on the presentation and behavior of the blogger.

It is especially important to develop their own style for bloggers who promote themselves as authors and are engaged in personal PR with the help of a blog.

At the same time, corporate blogs of companies, large brands, and clients have their own developed and approved programs and rules for submitting information. In this case, you need to adhere to a given direction and work with content strictly within the designated framework. 

The promotion of a blog is a long and laborious process. On average, it takes from 7 months to 1.5 years for the content to acquire a permanent audience, regularly appear at the top of the search results, and eventually start making a profit. The level of competition, the starting position of the project, and the resources invested in its implementation all depend on the niche.

The choice of tools for promotion largely depends on the specifics of the niche. A special SEO strategy will be developed and implemented for a blog about digital marketing and it will be very different from a promotion program for a blog about beauty or fashion. However, the general principles for a successful promo blog are similar: high-quality content, both informational and visual, planning and regularly updating publications, working with the target audience, communication, finding partners and establishing cooperation, etc.

Bringing a new blog into the Internet is a serious challenge, given the colossal volume of information entering the network every day and the level of competition for user attention. This is a constant search for new ways of solving problems and daily work that does not bring quick results. But the creative and exploratory aspects of content creation make the process a fun and enjoyable experience for those who have chosen it as a profession.

Author

Leila Bergman Leila Bergman

Leyla is a journalist with more than 15 years of experience. She also worked at marketing - PR and advertising (about 7 years). She was so interested in IT, especially SEO. Now Leyla is deep in SEO, this sphere inspires her for new issues and researches.

1 Comment

  • There are a lot of ways to promote a blog, and the best thing to do is to find the best methods that will best connect you with your audience. It is also a good idea to form the backbone of your marketing with tried and true strategies, like search engine optimization or pay per click advertising.


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