Marketing

We write in a simple and understandable language so that information is available to everyone - both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.
What Is Link Bait? 10 Most Effective Lin...
SEO is an ever-changing field with numerous practices for pr...
How to Write a Great Blog Post in 2020: ...
If you have ever wondered how to write a great blog post, th...
Top SEO Tools for Businesses in 2020...
Website promotion is not easy, especially if experience and ...
Building Сommunity in 2020 : Why and Ho...
Today, the Internet has many different communities, forums, ...
Buzz Marketing : How to Apply Principles...
Before the Internet, social networks, and advertising appear...
Influencer Targeting and How to Use it f...
Huge amounts of content are produced every day with a volume...

Latest articles

Expires Headers: How Does It Work and Is It Important for SEO?
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Expires Headers: How Does It Work and Is It Important for SEO?

The speed of loading a page on a site became a ranking factor for Google back in 2010. Since 2017, the loading speed of a mobile page has also become a factor (see the Mobile Search article for how to...

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Google My Business Listing: A Step-by-Step Guide for Optimization
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Google My Business Listing: A Step-by-Step Guide for Optimization

Having faced SEO for the first time, many business owners fear that it is something extremely expensive. There is no reason to fret. In SEO, there are plenty of available and simple tools that are able...

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Local Sponsorship for SEO: Why You Need It
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Local Sponsorship for SEO: Why You Need It

What Is local Sponsorship The success of SEO-promotion of your site and the improvement of its position in the search results is directly dependent on two components: quality content and the presence of...

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What is a Good Bounce Rate?
7

What is a Good Bounce Rate?

Have you ever wondered why conversion rates leave much to be desired, despite the high volume of traffic on a site? The reason is probably that users leave the site without performing any target action....

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Skyscraper Technique: How to Use It and Get Results
1

Skyscraper Technique: How to Use It and Get Results

Building backlinks plays a key role in off-page SEO. Today, it is especially important to get high-quality links from reputable sites. They will help Google to rank and drive traffic. Read more in the...

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How Much Is My Website Worth? Simple Assessment Guide
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How Much Is My Website Worth? Simple Assessment Guide

If you are wondering “What is my website’s worth”, you are most likely thinking of selling your current online business. Each Internet resource has its own value. However, correctly calculating it...

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Build High-Quality Backlinks in a Scalable Way in 2020
6

Build High-Quality Backlinks in a Scalable Way in 2020

In the year 2016, Google spokesman Andrey Lipattsev stated that backlinks were in the top 3 main ranking factors.
Today, backlinks still play an important role in the search results, and their influence...

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Website Content Audit as Part of a Content Marketing Strategy
3

Website Content Audit as Part of a Content Marketing Strategy

Content creation is one of the key actions aimed at increasing traffic on the site and improving search positions. According to CMI research (Content Marketing Institute, 2018), 91% of B2B and 86% of B2C...

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How to use Google Trends for SEO in 2020 : Tips, Trends and Traffic
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How to use Google Trends for SEO in 2020 : Tips, Trends and Traffic

When developing and implementing SEO strategies, various tools, techniques, and methods are used. Among them is Google Trends, an effective tool for tracking trends and research and performing analyses....

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Amazon vs. Google: Battle of platforms in 2020
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Amazon vs. Google: Battle of platforms in 2020

To date, Google is the leading traffic source for all the Internet shops, including Amazon. So, let’s compare the search systems to find out which strategies both giants use in their fight for buyers’...

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It’s almost impossible to imagine a successful business without marketing. This is an integral part of its development, interaction with customers, and profit. Having an effective marketing strategy is the key to the success of any company. Marketing solves many issues for businesses of different formats and sizes. It is important for large companies and small local businesses.

It is an opportunity to find points of contact with your audience and constantly keep in touch with it. The ability to present the product to the target audience is an educational mission, the purpose of which is to explain and show how it works, to push the customer to make a purchase. It is the formation of the brand reputation and positioning of the company. With the help of marketing, it is easier to evaluate the results of the work done, to understand the wishes and needs of customers, and to plan the further development of the company. The benefits are clear.

There are B2B and B2C marketing strategies that can be called basic, and without which marketing is not possible. They differ in goals and objectives that they are designed to solve.

 B2B marketing strategies:

  • Search engine optimization
  • SMM
  • Content marketing
  • Inbound marketing
  • PPC
  • Account-based marketing and retargeting;
  • Referral programs

 B2C marketing strategies:

  • Direct sales
  • Email marketing
  • Internet Marketing
  • Paid advertising
  • POP marketing
  • Storytelling

This is not a complete list because there is no universal classification. In our marketing blog, you can get acquainted with various strategies, learn more about them, and try to implement them in your business. We consider the approaches of different marketing schools and publish inspiring examples. This all helps to delve deeper into the topic and better understand the processes.

Why read marketing blogs?

Marketing is a rapidly developing field. If you do not have time to keep track of changes and introduce innovations then you should know that business approaches to promotion quickly become outdated. It is so important to read and understand marketing news to keep up with competitors and be one step ahead. Learning the basics of marketing will help improve your understanding of what you are doing and what you are striving for: complex things will seem quite obvious to you, the audience and its needs will be tangible, and the goals will be close.

We write in a simple and understandable language so that information is available to everyone – both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.

From our blog you can find out:

  • How to build a trusting relationship with a client
  • How to promote an existing product
  • How to analyze competitors and learn from other people’s mistakes
  • How to interact with partners
  • What the brand reputation of the building is
  • How to convert traffic into sales based on the best online traffic school experience
  • What tools and programs to use to collect and analyze data
  • How to promote a business
  • Where to look for ideas for business development and how to achieve your goals

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