Marketing

We write in a simple and understandable language so that information is available to everyone - both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.
What Is Link Bait? 10 Most Effective Lin...
SEO is an ever-changing field with numerous practices for pr...
How to Write a Great Blog Post in 2020: ...
If you have ever wondered how to write a great blog post, th...
Top SEO Tools for Businesses in 2020...
Website promotion is not easy, especially if experience and ...
Building Сommunity in 2020 : Why and Ho...
Today, the Internet has many different communities, forums, ...
Buzz Marketing : How to Apply Principles...
Before the Internet, social networks, and advertising appear...
Influencer Targeting and How to Use it f...
Huge amounts of content are produced every day with a volume...

Latest articles

The Complete Guide to Push Notifications on an Ecommerce Site
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The Complete Guide to Push Notifications on an Ecommerce Site

During the day, you are repeatedly faced with push notifications. Their coverage and application fields are impressive. For e-commerce sites, it is a tool for informing subscribers and an effective way...

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Buzz Marketing : How to Apply Principles for Effective Promotion
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Buzz Marketing : How to Apply Principles for Effective Promotion

Before the Internet, social networks, and advertising appeared in the way that we know it; sales had already existed. Some sellers were known and loved more than others. People found out about them through...

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How to Do A/B Tests and How Can They Work for SEO
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How to Do A/B Tests and How Can They Work for SEO

The competition for the attention of users and customers is getting fiercer every year. This factor has especially increased because of the global pandemic, which has caused a significant part of the traditional...

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White Paper : How to Write Content That Generates Sales
1

White Paper : How to Write Content That Generates Sales

What is White Paper White Paper is a guide to solving specific issues that look like an e-book. The difference is that the White Paper format is dedicated to deep technical topics, teaching users to understand...

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How to Become a Successful Vlogger?
2

How to Become a Successful Vlogger?

Television is becoming less and less popular every year. The stellar TV is being replaced by vloggers who choose the format of their content themselves, without being guided by anyone’s instructions....

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Thank You Page : Ways To Increase The ROI
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Thank You Page : Ways To Increase The ROI

Usually, marketers expect conversions from landing pages. This is the main purpose of landing pages because maximum attention needs to be paid to their creation and content. What happens after the user...

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ASO : Development of Mobile Applications and Stores
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ASO : Development of Mobile Applications and Stores

With the ubiquitous rise in the popularity of mobile devices, it’s no surprise that the apps industry is also growing at a tremendous rate. Specifically, the number of apps in the Apple store surpassed...

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Why Custom Web Design is Dying?
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Why Custom Web Design is Dying?

The more popular builders and layouts have become, the more experts there are appearing: they stated that web design was dying or was already dead as a phenomenon. That is not correct, and I will try to...

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How Much Money Does Google Make?
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How Much Money Does Google Make?

Since 2002, Google’s annual revenue has grown from 0.4 billion to an impressive $160.74 billion. It seems to us that such a rapid enrichment definitely deserves our attention, so we decided to answer...

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Vanity URLs : Complete Guide How to Use
7

Vanity URLs : Complete Guide How to Use

You have probably noticed the short URLs that are under posts on Twitter or Facebook. Once you go to the site, the abbreviation is transformed into a normal address, which will visually look like the original...

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It’s almost impossible to imagine a successful business without marketing. This is an integral part of its development, interaction with customers, and profit. Having an effective marketing strategy is the key to the success of any company. Marketing solves many issues for businesses of different formats and sizes. It is important for large companies and small local businesses.

It is an opportunity to find points of contact with your audience and constantly keep in touch with it. The ability to present the product to the target audience is an educational mission, the purpose of which is to explain and show how it works, to push the customer to make a purchase. It is the formation of the brand reputation and positioning of the company. With the help of marketing, it is easier to evaluate the results of the work done, to understand the wishes and needs of customers, and to plan the further development of the company. The benefits are clear.

There are B2B and B2C marketing strategies that can be called basic, and without which marketing is not possible. They differ in goals and objectives that they are designed to solve.

 B2B marketing strategies:

  • Search engine optimization
  • SMM
  • Content marketing
  • Inbound marketing
  • PPC
  • Account-based marketing and retargeting;
  • Referral programs

 B2C marketing strategies:

  • Direct sales
  • Email marketing
  • Internet Marketing
  • Paid advertising
  • POP marketing
  • Storytelling

This is not a complete list because there is no universal classification. In our marketing blog, you can get acquainted with various strategies, learn more about them, and try to implement them in your business. We consider the approaches of different marketing schools and publish inspiring examples. This all helps to delve deeper into the topic and better understand the processes.

Why read marketing blogs?

Marketing is a rapidly developing field. If you do not have time to keep track of changes and introduce innovations then you should know that business approaches to promotion quickly become outdated. It is so important to read and understand marketing news to keep up with competitors and be one step ahead. Learning the basics of marketing will help improve your understanding of what you are doing and what you are striving for: complex things will seem quite obvious to you, the audience and its needs will be tangible, and the goals will be close.

We write in a simple and understandable language so that information is available to everyone – both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.

From our blog you can find out:

  • How to build a trusting relationship with a client
  • How to promote an existing product
  • How to analyze competitors and learn from other people’s mistakes
  • How to interact with partners
  • What the brand reputation of the building is
  • How to convert traffic into sales based on the best online traffic school experience
  • What tools and programs to use to collect and analyze data
  • How to promote a business
  • Where to look for ideas for business development and how to achieve your goals

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