24 Best Alternatives to Google Keyword Planners in 2020
Google Keyword Planner is one of the most popular keyword planning tools out there. It’s affordable, user-friendly, and made by Google. You can use the planner for free as long as you have a Google Ads account.
The main function of the SEO tool is the selection of new keywords. However, a number of tricks are implemented not for SEO but for PPC advertisers. If you are looking to find an SEO-focused tool, need some extra keyword options, or don’t mind trying something new, take a look at these 24 Google Keyword Planner alternatives.
Free Keyword Research Tools
1. AdWord & SEO Keyword Permutation Generator
The AdWord & SEO Keyword Permutation Generator tool has a simple interface and one function. It generates new keywords based on the ones you already have. It collects different combinations of phrases but it automates this process and facilitates the selection of the semantic core. The scheme of work is simple:
- You write three lists of words in three columns. Each list contains similar words or synonyms.
- Choose the display method (only words, words in quotes, or square brackets).
- The generator produces a list of different combinations of these words.
2. Google Trends
Google Trends is another keyword and trending tool from Google. It shows what people are looking for in principle and what they are interested in knowing here and now on your topic. The results are displayed in three parts:
- How interesting they are?
- Where are people interested in this issue?
- The most important thing for the selection of semantics is related searches and topics and ready-made keywords.
Read also the related article – How to use Google Trends for SEO.
3. IMforSMB Bulk Keyword Generator
IMforSMB Bulk Keyword Generator is a tool that generates keywords for highly specialized sites with a specific category and location. When using it, you need to select the type of business and enter one or more locations that it covers. The result is a list of keywords with an indication of the location.
Soovle is a tool that works on the principle of keyword selection through search engine autocomplete. Google AutoComplete is used by default but you can change it to other sources including Bing, Youtube, Yahoo, Amazon, and Wikipedia.
KeywordIn is a tool for composing different combinations of predefined words. It is similar to AdWord & SEO Keyword Permutation Generator but it has more features. For example, KeywordIn has four columns for each of which you can enable the option of “optional keyword” to the final phrase and the ability to change. To see how the tool works, it has predefined default word lists. Generation result:
Ubersuggest is not an alternative to the Google Keyword Planner but rather an add-on. This is because the tool shows those keywords that Google Keyword Planner does not show. The list is quite large but you can filter it if you sign in.
WordStream is a keyword tool based on the analysis of your website, business niche, and location. It is not necessary to indicate a niche and a location for search. The service will help you choose, select keywords, and give you an idea of a profitable business line.
You can upload search results to email.
8. Bing Keyword Planner
Bing Keyword Planner is part of Bing Webmaster Tools, a Google Search Console equivalent. To use the tool, you must have a verified website. The service functions the same as the Google Key Planner but all data is taken from the Bing SERP.
KeywordTool.io is a keyword tool based on autocomplete. It is functionally similar to Soovle but the data is taken from Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter and it can be customized: select the country and language, exclude unnecessary keywords. The best free keyword planner for generating tail phrases.
QuestionDB is a tool that takes data from Reddit. It generates keywords on a topic in the form of questions asked by users. You can filter the results by newness (by default) and popularity. You can also enable the “Show source link” checkbox. In addition to the questions, the service shows the top related keywords for the topic that are found in the searches.
Mergewords is another service that generates different combinations of keywords for three given word lists. Among the additional options of the tool, you can choose what will separate words and generate exact queries.
12. LSI Graph/LSI Keyword Generator
LSI Graph/LSI Keyword Generator is a tool that generates LSI keywords. LSI or Latent Semantic Indexing is an algorithm that is built into many search engines, including Google. It determines how words relate to each other in meaning. If you search “laptop”, the search engine searches for this word and for its synonyms. Read the related article – Latent Semantic Indexing and Keywords.LSI Graph/LSI Keyword Generator can help you find alternative wording for a given keyword.
Paid alternatives to Google Keyword Planner
Semrush is a comprehensive SEO service that includes keyword suggestion tools. Unlike Google’s keyword tools described above, Semrush doesn’t offer a list of options based on your theme, niche, or site. However, it shows the phrases your competitors are already ranking for.
The service additionally provides a lot of data such as site rank, number of organic visitors, organic keywords, and traffic cost. You can not only look at the keywords but also see which of them bring clients to the site.
Price: from $84/month (when choosing the minimum plan and buying an annual subscription).
Jaaxy is a simple tool that picks keywords for you. Its uniqueness is that it searches for phrases that most services do not find. For each keyword, you can view competition, search volume, potential traffic, and information about how many other sites use this key for ranking.
Price: from $50/month, there is a free trial (up to 30 searches).
SECockpit is a deep keyword research tool. It works like many others, picking new keywords based on the entered request and it also gives a lot of information about them. Some of them are loaded directly from Google Keyword Planner, some are calculated by the SECockpit algorithm. Among the unique metrics:
- Niche shows how good a keyword is, calculated based on first page competition, monthly searches, and business intent.
- Top Results show the difficulty of ranking this keyword.
Metrics are enabled by default and you can add a display of the approximate traffic you will get from using the keyword, the ratio of competition to search volume, and other options.
Price: from $25/month.
16. Moz Keyword Explorer
Moz Keyword Explorer is part of Moz’s Pro SEO Toolkit. The tool picks up keywords and shows you which words will bring you the most traffic and organic clicks if you rank for them in the TOP 10 search results.
Price: from $79/per month with the purchase of an annual subscription of the entire Moz Pro complex. Without a purchase, 10 free requests are available every month.
17. Keywords Everywhere
Keywords Everywhere is an extension for Chrome and Firefox that shows what other keywords similar to yours are searched by users on Google. The list appears directly in the search engine when you enter a search.
Price: from $10 but this is not a monthly subscription. The payment turns into a certain amount of “credits” that are spent every time the extension works. On average, the cost per month is $2.
18. Keyword Snatcher
Keyword Snatcher is a tool that generates at least 2000 keyword suggestions per word entered. It takes data from Google, Yahoo, Bing, Amazon, etc. The finished list can be uploaded. The tool is simple but the number of keywords generated is impressive.
Price: $47, one-time purchase of the service.
KWFinder is a keyword tool that suits both beginners and pros alike. Some will like its intuitive interface, others will appreciate the presence of advanced features. Among the most important options is the automatic determination of the complexity of each phrase.
Price: from $27/month (with the purchase of an annual subscription), there is a 10-day trial.
Serpstat is a comprehensive service for SEO professionals, marketers, and content managers. Keyword research is one of its functions. The main feature of the tool is the visualization of competing websites. The larger the circle, the more competitive the keyword is.
Price: from $55/month (when purchasing an annual subscription).
21. Long Tail Pro
Long Tail Pro is a tool that focuses on generating long keywords. It also shows metrics for them, including competitiveness, volume, and Rank Value.
Price: from $25/month (when purchasing an annual subscription).
SpyFu is a tool for tracking how keywords are performing for your competitors. When analyzing, you can enter the URL of the site and get its keywords, the number of clicks, and the percentage of traffic. Results can be exported to PDF.
Price: from $33/month (when purchasing an annual subscription).
AccuRanker is a service that shows how well you rank for your keywords in Google and Bing. You can check the ranking for a specific keyword or location.
Price: from $89/month (when purchasing an annual subscription).