Attracting Traffic With SEO Writing Tools: What to Choose and How to Use Them
In our blog, we often mention that SEO is a complex process that requires an integrated approach with the use of many available resources, including SEO-dedicated tools. You can read a bit more about what is required for a successful SEO campaign in the article Secrets of Successful SEO: Why Tools Are Not Everything.
Creating effective content is an essential part of promoting any online business. Google is improving its user experience every year, showing significant progress in recognizing and interpreting search queries. But there is one more thing you can do to help Google attract more traffic to your site.
How can you upgrade your website using SEO writing tools?
Work with Headers
Every text should start with a heading. Whether readers will continue reading the article depends on how well it is selected. Attractive headlines are the key to spreading content on the internet. As a result, you will get additional traffic to the site or referrals to your business pages and social networks.
How do you know how good your heading is? You can try using the best writing tools to analyze the effectiveness of your headlines. Let’s take a look at some of them.
CoSchedule
This tool will be useful for SMM specialists, as well as marketers. It has many interesting features for working with content, but we will focus on the headline analyzer. By typing the header you plan to use into the analysis line and providing a link to your site, the tool will assess its readability and literacy.
ShareThrough
The advantage of this tool is that there is no need for registration. You can follow the link and immediately check your headline. The program will display an overall rate of the quality of your header and point out mistakes that should be avoided. It will also evaluate its appeal and the level of influence on its reader. If you follow all of the recommendations, you can create something really eyecatching.
Headlines Sharethrough
Portent’s Content Idea Generator
If you have absolutely no idea how to compose the headline that will catch your readers’ attention and motivate them to read your text, and you have no ideas for the text either, Portent’s Content Idea Generator will help solve this problem. All you have to do is indicate the phrase or word that you want to discuss in your future text. Then, the program will offer you a heading idea by itself.
Portent
Answer the Public
This is an interesting application that provides a stellar visualization of your results. It generates a large number of headers at a time and arranges them into a sort of a scheme. Of course, not all of them can be used, but you can always find something worthwhile from the proposed options. Like previous tools, Answer the Public works with popular search terms and generates results based on them.
Capitalize My Title Headline Analyzer
This SEO headline checker will evaluate your headline according to several criteria: readability, style, and SEO-indicators, giving ratings for each of the criteria. The tool will point out words that may be meaningless and inappropriate in your header, give recommendations on how to improve it, and help determine the optimal length for search engines.
Work with the Text
After you have determined your header, you need to move on to a much more critical part– working with your text. In the digital age, getting users to read text isn’t easy, but it’s possible. In addition to choosing an interesting and widely discussed topic, you need to make sure that grammar and presentation of the information are also at the top level. The following programs and tools will come in handy:
ProWritingAid
Here is a grammar and style checker that helps you improve the quality of your written text and gives you tips on how to develop your writing skills. In real-time, it will help you make accurate edits, get rid of clericalism, stamps, unacceptable vocabulary, and more. It is easy to use and affordable. It is possible to use the free version with a limited number of functions as well. Check texts no more than 500 words long. Buying a premium subscription starts at $79 and is worth every cent spent. There is also an extension for Google Chrome.
Grammarly
Grammarly is a good writing tool with a wide range of functions for not only correcting grammatical, spelling, structural and stylistic errors but also checking for plagiarism. There is a free version. The annual subscription will cost you almost $112.
Proofreading Tool
The Proofreading Tool is for checking grammar, punctuation, spelling, and other advanced editing features. It provides options for corrections that can be made in real-time (plus, it underlines and highlights errors). It also gives an overall rating to the text with recommendations for improvement.
To start working with it, you need to register. You can try premium features for free for a week. If you want to buy it, the cost will be $75 per year.
Hemingway Editor
Find an intuitive and simple application for working with texts within this tool. The program highlights sentences that are too long and difficult to understand, grammatical errors, and incorrect word order. Each group of errors has its own color. On the right side of the page, comments on errors and recommendations on how to fix or replace them are displayed. The tool also gives an overall rating to your text and advises you on how to improve it.
Hemingway online is a free writing assistant, and downloading the program to use on a PC costs $20. However, this is a one-time payment.
Typely
The undeniable advantage of the Typely online editor is that it’s completely free. You can check an unlimited number of documents online. You can also select scan options based on your needs. The tool will check grammar and spelling, but, unfortunately, it won’t check the text for uniqueness. It is also not very convenient that the corrected document cannot be downloaded directly. You will have to copy the text from the program. In all of the other respects, it is quite good for checking content.
Wordy
Wordy is perfect for professionals who constantly work with texts. The content is edited by real people, so it is difficult to call this program prompt. You will have to wait for some time until your document is edited and returned back. Editing is available in different fields, from business to medicine. The cost varies depending on the complexity and topic and is calculated individually for each word in the text.
Probably, it is not the best option for daily work, but it is optimal if you want to get the perfect result.
Select Long-tail Keywords & Work With Keywords
Long-tail keywords are longer and more specific keyword phrases that help improve your site’s search engine rankings.
For example, if you sell art kits, the keyword phrase “art kits” may be too general for your product because there may be too many kits, as well as manufacturers out there. Another possible keyword phrase is “buy a kit for art painting with cats in Boston.” Such a request will significantly narrow the search results by specifying them, and you will have a better chance of being displayed on the first page. Read the related article Long Tail Keywords: Secrets of Increasing Your Search Traffic.
People often use such requests during voice searching.
In general, no text can do without long-tail keywords. We suggest that you familiarize yourself with online writing tools for working with keywords, which will help you choose exactly what you need.
Ubersuggest
Ubersuggest is one of the main tools designed to make your work with keywords easier. It is enough to enter a keyword or a phrase that you want to use in the search bar of the program. You will then be offered a whole list of phrases with them in diverse variations. You can see the statistics of queries for the suggested phrases, analyze the effectiveness and competitiveness of each of them, as well as select a long-tail keyword and adjust it to fit your queries. The metric is taken from Google. The tool is free, but it is possible to subscribe to a paid version with different price options and additional functions.
Google Keyword Planner
Google Keyword Planner is one of the Google writing tools. It can also help with the selection of keywords. It is available for those using Google Ads and designed for planning advertising campaigns (of course, not only for them). This Google writing app will help you analyze the competitiveness of key phrases, their seasonality, estimated cost per click, search volume, and keyword predictions. Some people believe that Google Keyword Planner can find such phrases that you will not find in other programs. So, we recommend giving it a try.
Keyword Sheeter
Keyword Sheeter works according to algorithms similar to previous tools. It is very simple, yet effective at the same time. It generates up to 1,000 keyword ideas per minute that you can use for free. There is also a function of “positive” and “negative” filters. In the first case, you can specify a word that must be included in the key phrase, and in the second, the one that should be excluded.
Keyworddit
Unlike the previous ones, this tool searches for keywords and phrases on Reddit. It is a very good idea! You just need to enter the subreddit you are interested in and the tool will display up to 500 key phrases after analyzing all the threads and comments. This will help you find low-competition keywords. You can also take the obtained results and extend them with the help of other tools for working with keywords like those mentioned above. It can also help shape the image of your target audience.
Questiondb
An application that is suitable for both searching for ideas for key phrases and for finding ideas for headings is this one. It finds and displays a list of questions that users ask on a specific topic. The tool’s database is composed of 48 million questions from Reddit, which is more than enough to find what you need. The results are filtered by popularity, but you can also filter them by topic.
Carry out the Audit of the Site Content
Website content auditing is an important, albeit time-consuming process. However, you shouldn’t give it up if you want the texts on your site to remain consistently effective. We have dedicated a separate article to content auditing—Website Content Audit as Part of a Content Marketing Strategy. There are also detailed descriptions of the tools you can use to conduct your audits, such as SEMRush, Screaming Frog, Woo Rank, and others.
Use Multifunctional SEO Writing Tools
In addition to SEO writing software that solves a specific problem, there are those that can help in several directions at once. These are multifunctional tools that you can use not only for working with texts but also for other SEO tasks. Below are some of them.
Semrush Writing Assistant
SEMRush is a great service for SEO professionals. With its help, you can analyze your own project, track the success of competitors, and plan the further development of your business. The system collects huge amounts of SERP data on over 106 million keywords and 71 million domains.
It offers a variety of tools to help you track your search rankings, find keywords, conduct audits, conduct organic research, and more.
SEMRush SEO writing assistant will determine the readability of your text and its presentation, as well as provide useful tips for further optimization. A paid subscription with advanced features will cost you roughly $200.
WebSite Auditor’s Content Editor
Though this is an extensive tool for working with content, this tool is worth it. It will help you not only create and edit your text but also introduce the required number of key phrases (without overloading the text). Additionally, it will help you optimize your title and description meta tags, check your content for problems pertaining to search engine optimization, and explore the competitive field.
Yoast
Yoast is a WordPress plugin that can optimize your website for correct display on social networks in different ways. Using this tool, you can solve the problem of sanctions and filters for duplicate content, create a navigation chain, create a sitemap, and do much more. Yoast is also a good meta description checker tool. It can help with customizing the output of a title, meta description, and meta keywords.
SEO writing assistant from Yoast will help you select and edit your title and meta description. You can also check how they will be displayed in the search results. The tool is free and effective, therefore it is definitely recommended for use. Read more in the articles Yoast vs All in One SEO Pack: Comparison, Analysis, and Answers and Setting Up SEO Plugins: Yoast SEO vs. All In One.
Which SEO Editor Tools for Writing Should be Used for Business?
There is no all-in-one formula or multi-purpose program. You should make your choice based on the field and specifics of your business, the tasks that you plan to solve, and the goals that you set for yourself before starting to work with the content of the site. You can use several programs at once to achieve the result you want if you find it necessary. We recommend that you try to work with each of the tools listed in this article to determine which one is the right option for you.
