Secrets of Successful SEO: Why Tools Are Not Everything
When it comes to SEO, we always insist on the need for an integrated approach. The field is developing very rapidly. Various tools are constantly being designed to make our life easier and improve the search engine optimization process. It has become possible to conduct an audit, collect statistics, select keywords, optimize content, and solve many more important tasks. This is all thanks to programs and applications developed by the world’s leading experts.
At a certain stage, it may seem that SEO is very easy because you just need to subscribe to a number of auxiliary tools and success is already in your pocket. This is the main misconception that you need to understand right away. Search engine optimization is a complex process that requires constant involvement and control at every stage. Let’s talk about which problems can still be solved with the help of tools, and which ones you will have to cope with on your own.
Why SEO Tools are Needed and How They Can Help
SEO tools include useful programs, plugins, services, browser extensions, and absolutely everything that can lead an optimization campaign to success. If you learn to use these tools correctly, it will be easier to track the current state of the site and adjust the strategy in the process. You need to know what needs to be changed, added, and removed, which links to buy, and which people to start a partnership with.
If you are working on one site, the task will be simple. However, when there is responsibility for dozens of projects, you need to think about systematizing and synchronizing work.
It is always worth remembering that the tool works best in the hands of a master. After all, if you are given a wood carving knife that you have not previously held in your hands, you will unlikely be able to cut something other than a hole in the table.
What can SEO tools help with?
- Pay attention to any problems with the site that may have been overlooked.
- Track your keyword rankings.
- See how other sites link.
- Do not waste time collecting data, but pay attention to their analysis.
- Organize the well-coordinated work of the team: set tasks, identify and eliminate the problem in a timely manner.
What Tools Can be Used and What are They For
Let’s see what set of tools you need for SEO promotion.
1. Tools for site audit and analytics:
In order for the tools to be useful, you need to know how to conduct auditing and analytics. You can read about how to audit content on a website in the article Website Content Audit.
- Woo rank
- Screaming Frog
2. Multifunctional tools that will be needed to solve different tasks:
- SEO power suite
- SE Ranking
3. Google Tools:
Without them, there is nothing. This is your base and foundation. To work with them, it is a good idea to first understand how Google’s algorithms work. Read more in the article – Google Algorithms That Affect SEO.
- Google Search Console
- Google Analytics
- Google Lighthouse
- PageSpeed Insights
- Google Tag Manager
- Google Keyword Planner
- Google Trends
- Google Alerts
4. You can work with links using these two tools:
- Fat rank
5. You can select keywords and phrases and work with existing ones, using:
- Keywords Everywhere
6. Analyze page performance together with GTMetrix.
7. Track the position of the site, referring to:
8. Help the site improve interaction with search algorithms with:
- XML Sitemaps
9. Optimize content:
10. Structure data:
- Structured Data
As you can see, there are really a lot of programs (and that’s not all). For more details on how to use them, see Top SEO Tools for Businesses in 2020.
When the Tools are Powerless: What You Have to Do Yourself
Having the necessary tools at hand is only half the battle. In each of the directions, you will have to take a direct part. You can only conduct an audit when you analyze the data received from applications. You will have to determine the necessary selected key phrases yourself. You also need to manually optimize your content. It turns out that any tool is just a way to help cope with a task without completely solving it.
What Skills are Required to Excel at SEO?
1. Resourcefulness and analytical mind
We’ll have to look for new ways to solve everyday problems, to be able to look at them through the eyes of users, search algorithms, and competitors. You must be demanding of yourself and your team, only, in this case, you can expect good results.
You need to understand how the Internet works. It requires knowledge of the basics of HTML layout and the ability to interact with the main management systems (CMS).
To understand how to change a site, you need to know what should be done for correct indexing and ranking.
4. Practice and improve skills
Each new project is a contribution to professionalism. The more principles of operation of different tools you know, the more information you get from different sources and learn to apply it in practice. The higher the chances of achieving success in search engine optimization.
If you have read this article and concluded that there are no universal tools for your success, it means that we have managed to describe the optimization process correctly. SEO is hard day-to-day work, and the results are not easy to see immediately. However, if you have patience and are not afraid of possible challenges, success will not keep you waiting for long.