PPC

In our PPC blog, we provide useful information about contextual advertising, how it works, and how to get a relevant result.
What is PPC Advertising and How Paid Sea...
PPC is contextual advertising that can be customized using G...
Launching a Google Ads Remarketing Campa...
Are you familiar with the phenomenon of one-time customers? ...
Scaling Back Your PPC Program? Here’s ...
Scaling down contextual advertising campaigns often occurs w...
24 Best Alternatives to Google Keyword P...
Google Keyword Planner is one of the most popular keyword pl...
Keywords: How To Find The Most Relevant ...
Usually searching for keywords involves a set of standard ac...
The Coordination of SEO and PPC to Impro...
SEO and PPC are often opposed. Some webmasters believe that ...

Latest articles

Why Google Pulled Ads From Two Conservative Websites
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Why Google Pulled Ads From Two Conservative Websites

The presence of offensive content on two conservative sites led Google to remove AdSense ads from them. We have prepared brief instructions and recommendations that you can follow to make sure that this...

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Why Google Ads Might Not Be Working for You
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Why Google Ads Might Not Be Working for You

It would seem that it is enough to launch an advertisement and wait for a wave of traffic. This is how it would happen in an ideal world. It happens that something goes wrong. The ad is not displayed in...

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Launching a Google Ads Remarketing Campaign Simple and Fast
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Launching a Google Ads Remarketing Campaign Simple and Fast

Are you familiar with the phenomenon of one-time customers? These are people who made a purchase on a site and never returned. You should create a remarketing strategy. Thanks to remarketing, you no longer...

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Scaling Back Your PPC Program? Here’s What You Need to Consider
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Scaling Back Your PPC Program? Here’s What You Need to Consider

Scaling down contextual advertising campaigns often occurs when promoting large numbers of products with an insufficient budget. The reason may also be the preparation for rebranding or the launch of a...

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Simple Google Adwords Tips That Will Make You More Money
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Simple Google Adwords Tips That Will Make You More Money

When doing business, it is important that the brand is known and trusted. One of the most effective ways to create a trusted brand is with Google PPC. If you are ready to allocate a budget for advertising,...

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What is PPC Advertising and How Paid Search Marketing Works
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What is PPC Advertising and How Paid Search Marketing Works

PPC is contextual advertising that can be customized using Google Ads for example. Are you wondering what kind of advertising it is, in what format it is shown to users, how the payment is withdrawn, and...

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24 Best Alternatives to Google Keyword Planners in 2020
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24 Best Alternatives to Google Keyword Planners in 2020

Google Keyword Planner is one of the most popular keyword planning tools out there. It’s affordable, user-friendly, and made by Google. You can use the planner for free as long as you have a Google...

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The Coordination of SEO and PPC to Improve E-commerce Results
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The Coordination of SEO and PPC to Improve E-commerce Results

SEO and PPC are often opposed. Some webmasters believe that PPC advertising is too risky and, in any case, will not replace internal and external website optimization. On the other hand, many online store...

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What Is a Landing Page and What Is It For?
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What Is a Landing Page and What Is It For?

Before getting into the essence of the article, let’s first find out what a landing page is and how it works. A landing page, in other words, a landing, is any page of a website with the purpose of inviting...

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Google Keyword Planner: How to Use It and Which Gotchas Does It Hide
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Google Keyword Planner: How to Use It and Which Gotchas Does It Hide

Keyword research and keyword search volume are two essential parameters for SEO. Keyword search volume can sometimes significantly influence the direction of the strategy and how it will be implemented....

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PPC is an advertising model, the essence of which is to place ads on a website and pay for each click on a banner. What can it give to your business? This is a direct purchase of visitors to your site, that is, traffic that is not always easy to get with organic reach. The advantage of this ad is that you can easily assess its effectiveness, analyze which audience is interested in your product, and also monetize your investments. PPC works equally well for small, medium, and large businesses, but requires a different approach.

Which business lines should pay attention to Google Adwords?

  1. The field of beauty and health: dentists, cosmetologists, masseurs, nutritionists, fitness trainers, etc.
  2. Educational area: online schools, universities, educational courses, and postgraduate education
  3. Television and the internet: companies selling communication services
  4. The sphere of construction and repair services
  5. Legal and notary firms, as well as individual entrepreneurs in this area
  6. Automotive business
  7. Retailers
  8. Scope of seasonal sales

This is not a complete list of areas to look out for PPC but if you do any of the above, stay tuned.

PPC seems like a simple task but it is not entirely true. Contextual advertising requires a well-thought-out and detailed PPC strategy, the development of which is difficult to imagine without special knowledge. We decided to collect all the accumulated experience in this area and share it with you, tracking all the advanced technologies and trends. Check out our PPC blog for the latest PPC news and useful Adwords tips to put into practice. Each author of the platform is an SEO, SMM, and PPC blogger who is passionate about their work and versed in the subject.

What questions are we raising?

  1. What PPC is and how it works
  2. Reviews of the main PPC platforms, their advantages, and disadvantages
  3. What is a PPC strategy and how to build it
  4. How to optimize your PPC campaigns
  5. What is the role of keywords in PPC?
  6. How to correctly formulate goals for PPC and how to achieve them
  7. How to conduct research before implementing campaigns
  8. How to plan and allocate the advertising budget
  9. How to analyze and evaluate the results of advertising campaigns

Businesses today have great opportunities to choose marketing options for their companies. Some require more time and effort with SEO-optimization. Others give quick results with a good strategy and budgets. Do not underestimate contextual advertising, as statistics show that business owners are actively reallocating their budget in favor of PPC, this brings the expected results. People are increasingly clicking on ads. If you want to delve deeper into this topic and successfully apply contextual advertising for your business, do not forget to subscribe and check for new articles in our blog.