Marketing

We write in a simple and understandable language so that information is available to everyone - both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.
What Is Link Bait? 10 Most Effective Lin...
SEO is an ever-changing field with numerous practices for pr...
How to Write a Great Blog Post in 2020: ...
If you have ever wondered how to write a great blog post, th...
Top SEO Tools for Businesses in 2020...
Website promotion is not easy, especially if experience and ...
Building Сommunity in 2020 : Why and Ho...
Today, the Internet has many different communities, forums, ...
Buzz Marketing : How to Apply Principles...
Before the Internet, social networks, and advertising appear...
Influencer Targeting and How to Use it f...
Huge amounts of content are produced every day with a volume...

Latest articles

How to Write a Great Blog Post in 2020: Guide, Tips and Examples
6

How to Write a Great Blog Post in 2020: Guide, Tips and Examples

If you have ever wondered how to write a great blog post, then this article is for you. Every day we come across a lot of texts on the Internet– some of them are catchy and memorable, urging us to share...

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Pinterest SEO in 2020: Research, SEO Tips and Cases
2

Pinterest SEO in 2020: Research, SEO Tips and Cases

During the previous year, the number of Pinterest users increased by 26% amounting to 335 million people. In the USA, Pinterest is in third place in audience volume following Facebook and Instagram. Understanding...

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Top SEO Tools for Businesses in 2020
5

Top SEO Tools for Businesses in 2020

Website promotion is not easy, especially if experience and budget are limited and only theoretical knowledge is available.  Small, medium and large businesses use the same tools. It is only the scale...

Read more
What Is Link Bait? 10 Most Effective Link Bait Examples
1

What Is Link Bait? 10 Most Effective Link Bait Examples

SEO is an ever-changing field with numerous practices for promoting products, content, web resources, and services. For search optimization to be truly effective, specialists need a certain level of SEO...

Read more

It’s almost impossible to imagine a successful business without marketing. This is an integral part of its development, interaction with customers, and profit. Having an effective marketing strategy is the key to the success of any company. Marketing solves many issues for businesses of different formats and sizes. It is important for large companies and small local businesses.

It is an opportunity to find points of contact with your audience and constantly keep in touch with it. The ability to present the product to the target audience is an educational mission, the purpose of which is to explain and show how it works, to push the customer to make a purchase. It is the formation of the brand reputation and positioning of the company. With the help of marketing, it is easier to evaluate the results of the work done, to understand the wishes and needs of customers, and to plan the further development of the company. The benefits are clear.

There are B2B and B2C marketing strategies that can be called basic, and without which marketing is not possible. They differ in goals and objectives that they are designed to solve.

 B2B marketing strategies:

  • Search engine optimization
  • SMM
  • Content marketing
  • Inbound marketing
  • PPC
  • Account-based marketing and retargeting;
  • Referral programs

 B2C marketing strategies:

  • Direct sales
  • Email marketing
  • Internet Marketing
  • Paid advertising
  • POP marketing
  • Storytelling

This is not a complete list because there is no universal classification. In our marketing blog, you can get acquainted with various strategies, learn more about them, and try to implement them in your business. We consider the approaches of different marketing schools and publish inspiring examples. This all helps to delve deeper into the topic and better understand the processes.

Why read marketing blogs?

Marketing is a rapidly developing field. If you do not have time to keep track of changes and introduce innovations then you should know that business approaches to promotion quickly become outdated. It is so important to read and understand marketing news to keep up with competitors and be one step ahead. Learning the basics of marketing will help improve your understanding of what you are doing and what you are striving for: complex things will seem quite obvious to you, the audience and its needs will be tangible, and the goals will be close.

We write in a simple and understandable language so that information is available to everyone – both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.

From our blog you can find out:

  • How to build a trusting relationship with a client
  • How to promote an existing product
  • How to analyze competitors and learn from other people’s mistakes
  • How to interact with partners
  • What the brand reputation of the building is
  • How to convert traffic into sales based on the best online traffic school experience
  • What tools and programs to use to collect and analyze data
  • How to promote a business
  • Where to look for ideas for business development and how to achieve your goals

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