Marketing

We write in a simple and understandable language so that information is available to everyone - both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.
What Is Link Bait? 10 Most Effective Lin...
SEO is an ever-changing field with numerous practices for pr...
How to Write a Great Blog Post in 2020: ...
If you have ever wondered how to write a great blog post, th...
Top SEO Tools for Businesses in 2020...
Website promotion is not easy, especially if experience and ...
Building Сommunity in 2020 : Why and Ho...
Today, the Internet has many different communities, forums, ...
Buzz Marketing : How to Apply Principles...
Before the Internet, social networks, and advertising appear...
Influencer Targeting and How to Use it f...
Huge amounts of content are produced every day with a volume...

Latest articles

How to Stay Creative – SEO-Driven Content Strategy
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How to Stay Creative – SEO-Driven Content Strategy

In order to have successful creative content marketing, blog authors and SEO specialists must work together. The SEO team analyzes the interests of the audience and makes a list of topics and keywords...

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Mastering Team Building: A List of Free Games
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Mastering Team Building: A List of Free Games

Adecco In this article, you will learn how to optimize interactions between members of a remote team in a game format. Why is Team Building Important? Team building is a great way to build relationships...

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Marketing Without a Budget: Is It Possible?
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Marketing Without a Budget: Is It Possible?

The promotion of any business is difficult to imagine without advertising. You can hire good specialists, draw up a well-thought-out marketing strategy and purposefully move towards success. This is much...

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Building Сommunity in 2020 : Why and How
2

Building Сommunity in 2020 : Why and How

Today, the Internet has many different communities, forums, and groups on social networks that bring together millions of people, and their number continues to grow. According to a study conducted by We...

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New Shopify Google Web Vitals App
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New Shopify Google Web Vitals App

Shopify is a platform on which both a professional and a beginner can use to create an online store. You don’t need any programming skills to work with Shopify, so the platform is suitable even for...

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The 7 Best Ways to Get Feedback from Your Customers
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The 7 Best Ways to Get Feedback from Your Customers

People love to share information, especially if this information is associated with a bad customer experience. One dissatisfied customer can spread their experience, which negatively affects your business,...

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B2B SEO 2020 : Essential Metrics and Content Analysis – Where to Start?
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B2B SEO 2020 : Essential Metrics and Content Analysis – Where to Start?

What Do a Competitor Analysis and B2B Optimization Have in Common? Before you start analyzing your competitors, you need to determine which tasks are your priority. B2B optimization has its own characteristics...

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Influencer Targeting and How to Use it for SEO: 15 Ideas and Professional Tips
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Influencer Targeting and How to Use it for SEO: 15 Ideas and Professional Tips

Huge amounts of content are produced every day with a volume that is constantly growing. Content is created by information and entertainment materials, photos and videos, content posted on websites, blogs,...

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How a Brand Story Helps Build a Strong Relationship With Your Audience
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How a Brand Story Helps Build a Strong Relationship With Your Audience

Our whole life is woven from stories. In childhood, we discover the world through fairy tales. As we get older, we tell friends about our adventures. The interlocutor who is ready to share experiences...

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Contests and Giveaways : How to Use to Get User-Generated Content
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Contests and Giveaways : How to Use to Get User-Generated Content

Today, brands can find it challenging to stand out from competitors in terms of quality and creative content delivery. However, there are effective ways to increase audience engagement. Amongst them is...

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It’s almost impossible to imagine a successful business without marketing. This is an integral part of its development, interaction with customers, and profit. Having an effective marketing strategy is the key to the success of any company. Marketing solves many issues for businesses of different formats and sizes. It is important for large companies and small local businesses.

It is an opportunity to find points of contact with your audience and constantly keep in touch with it. The ability to present the product to the target audience is an educational mission, the purpose of which is to explain and show how it works, to push the customer to make a purchase. It is the formation of the brand reputation and positioning of the company. With the help of marketing, it is easier to evaluate the results of the work done, to understand the wishes and needs of customers, and to plan the further development of the company. The benefits are clear.

There are B2B and B2C marketing strategies that can be called basic, and without which marketing is not possible. They differ in goals and objectives that they are designed to solve.

 B2B marketing strategies:

  • Search engine optimization
  • SMM
  • Content marketing
  • Inbound marketing
  • PPC
  • Account-based marketing and retargeting;
  • Referral programs

 B2C marketing strategies:

  • Direct sales
  • Email marketing
  • Internet Marketing
  • Paid advertising
  • POP marketing
  • Storytelling

This is not a complete list because there is no universal classification. In our marketing blog, you can get acquainted with various strategies, learn more about them, and try to implement them in your business. We consider the approaches of different marketing schools and publish inspiring examples. This all helps to delve deeper into the topic and better understand the processes.

Why read marketing blogs?

Marketing is a rapidly developing field. If you do not have time to keep track of changes and introduce innovations then you should know that business approaches to promotion quickly become outdated. It is so important to read and understand marketing news to keep up with competitors and be one step ahead. Learning the basics of marketing will help improve your understanding of what you are doing and what you are striving for: complex things will seem quite obvious to you, the audience and its needs will be tangible, and the goals will be close.

We write in a simple and understandable language so that information is available to everyone – both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.

From our blog you can find out:

  • How to build a trusting relationship with a client
  • How to promote an existing product
  • How to analyze competitors and learn from other people’s mistakes
  • How to interact with partners
  • What the brand reputation of the building is
  • How to convert traffic into sales based on the best online traffic school experience
  • What tools and programs to use to collect and analyze data
  • How to promote a business
  • Where to look for ideas for business development and how to achieve your goals

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