Understanding the essence of marketing concepts, marketing strategy, and the ability to apply them in practice is important for marketers and SEO specialists. This helps in the development and formation...
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On September 30, 2020, it was announced that Google Shopping ADS will become free for users around the world. Entrepreneurs from Europe, Asia, and Latin America will be able to host their products without...
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At first glance, it may seem that every person is looking for something different on the Internet. If you study the statistics of searches, it turns out that they can be divided into several categories...
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Content marketing has always been an important part of an overall brand or product promotion strategy. Instead of a thousand words, here are the results of the 2020 HubSpot Marketer Survey: 70% are actively...
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In the endless pursuit of traffic, views, and reach, an important detail often leaves us. The conversion of users into the desired action. All the work on website optimization, link building, and expanding...
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In the process of SEO optimization of a site, many make the mistake of concentrating on the main page and not paying attention to the rest. This applies to the about page, which is usually filled in hastily...
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In the modern world, there are more and more ways to monetize content. Whether the content is used as a promotion tool or the content itself is expected to generate money, various monetization methods...
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For effective SEO and successful work in the field of digital marketing, you need to use various SEO-tools. To do this, you can use both free tools from Google’s arsenal and professional paid services...
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The development of technology requires new solutions for modern business. Economic success is impossible without risks, attempts to combine old and new approaches, and fresh views on already familiar techniques....
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The coronavirus pandemic has caused adjustments in marketing strategies. Therefore, in this article, we will consider three new marketing trends that should be used to promote your website and adapt advertising...
Read moreIt’s almost impossible to imagine a successful business without marketing. This is an integral part of its development, interaction with customers, and profit. Having an effective marketing strategy is the key to the success of any company. Marketing solves many issues for businesses of different formats and sizes. It is important for large companies and small local businesses.
It is an opportunity to find points of contact with your audience and constantly keep in touch with it. The ability to present the product to the target audience is an educational mission, the purpose of which is to explain and show how it works, to push the customer to make a purchase. It is the formation of the brand reputation and positioning of the company. With the help of marketing, it is easier to evaluate the results of the work done, to understand the wishes and needs of customers, and to plan the further development of the company. The benefits are clear.
There are B2B and B2C marketing strategies that can be called basic, and without which marketing is not possible. They differ in goals and objectives that they are designed to solve.
This is not a complete list because there is no universal classification. In our marketing blog, you can get acquainted with various strategies, learn more about them, and try to implement them in your business. We consider the approaches of different marketing schools and publish inspiring examples. This all helps to delve deeper into the topic and better understand the processes.
Marketing is a rapidly developing field. If you do not have time to keep track of changes and introduce innovations then you should know that business approaches to promotion quickly become outdated. It is so important to read and understand marketing news to keep up with competitors and be one step ahead. Learning the basics of marketing will help improve your understanding of what you are doing and what you are striving for: complex things will seem quite obvious to you, the audience and its needs will be tangible, and the goals will be close.
We write in a simple and understandable language so that information is available to everyone – both specialized specialists and beginners in this field. Also, we focus on modern problems faced by businesses and offer relevant marketing ways to solve them.
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