Infographic Tips That You Wish To Know
What Are Infographics
Infographics are a convenient way to visualize large amounts of data with high quality, vividly demonstrating relationships in an easy-to-understand format. Data visualization is firmly settled in our way of life. For example, the habit of calling individual states red, blue, or magenta in the build-up to elections was shaped by the standard colors used in 2000 to mark up college survey maps. The presidential race was so intense that the media were the first to widely use the terms blue or red to refer to the territories depicted on the graphs.
One of the most popular and familiar formats for visualizing large amounts of data is geographic maps that can combine information about terrain, vegetation, elevation, directions of currents, and other factors into one image. The earliest maps existed over 8,000 years ago.
It is easy to notice that visualization and infographics go hand-in-hand with the need to quickly navigate and find the necessary data, highlight the most relevant and exact matches with the query of interest. When working with research results, visual markup elements, graphics, and images help find a way around the material up to 39% faster. Edward Tufte, the father of modern data visualization, called this phenomenon “the thinking gaze” in his book The Visual Display of Quantitative Information, published in 1983.
There are several main reasons for the popularity of infographics. Almost 90% of the information perceived daily by our brain is visual. On average, we register and perceive about 36,000 visual messages every hour, or ten messages every second. A person can process an image in 250 milliseconds, so the perception and processing of information through visual images are up to 400% faster.
The data is more trusted because posts that use graphics are capable of generating two and a half times more conversions compared to other types of images. If you want your message to be remembered, it is better to use images.
On average, we remember about 10% of all the information we hear, but about 65% of the data perceived visually remain in our minds for a long time. The use of illustrations allows for more efficient negotiations and presentations, contributing to the rapid transformation of fragmented data into coherent, logical sequences. Also, people tend to pay attention to what stands out from the sequence.
Therefore, the use of infographics allows you to retain attention among text arrays. For example, the average reading speed for an adult is 300 words per minute. The decision to stay on a site or close it is made within the first 10 to 20 seconds, meaning that they can read from 50 to 100 words during this time.
Like with many other areas of content marketing, from time to time, popular publications have the headlines about the imminent end of the popularity of the infographics. It has become almost an annual occurrence over the past five years, so we did a little research.
The structure of the peaks has been repeated over the past five years with unfailing regularity, which can hardly indicate a decrease in interest. Christmas is just one of the periods when the number of relevant searches is falling: a gradual decline begins in May and lasts until late summer and early fall. Another small but regular drop occurs between late November and early December. The rising peaks also have a relatively stable structure.
Interestingly, the global trend shows similar declines not only during the Christmas period but also in the summer – approximately, from the beginning of May to the end of July and quite regularly in late March and early April. You can also see a significant increase in popularity in 2020.
The trends look differently for individual industries. For example, the interest among book lovers is relatively stable.
But culinary enthusiasts experienced a boom in popularity in 2018.
For the business and manufacturing sectors, popularity has indeed declined slightly. It is strange since using graphic materials to illustrate and explain the tasks reduces the chance of errors in basic execution by almost half. Moreover, execution accuracy is improved by more than 300% compared to textual instructions.
On the contrary, for the healthcare sector, the popularity has increased. It is not surprising because patients who receive data on their health in the form of graphs are almost three times more able to perceive information about their condition and one and a half times better at remembering details about the necessary treatment and prevention.
Of course, the uniqueness of infographics as a form of content has dropped significantly. There are over 320 million pages in Google results with the corresponding keyword mentioned.
SemRush will help us analyze the popularity of the keyword to display a graph of the growing trend of search queries over the past 12 months.
To see a longer trend, we will analyze the organic traffic of the Pinterest platform, filter out keywords that contain the word infographic.
The data points to an uptrend in organic traffic, but let’s look at the data over a more extended period.
The decline in popularity of the query between 2015 and 2016 is also confirmed by the Google data filtered for the same period. According to search results, during this period, almost 40% fewer pages were indexed for the corresponding keyword, i.e., only 36.3 million.
For comparison, in the last year alone, there have been about 58.5 million similar results.
Thus, the popularity of infographics is not in question, and the further technologies develop, the more convenient services there are to make the creation of high-quality content more accessible. Also, uniqueness is a crucial indicator of trending content, which determines its limited life cycle. Depending on the nature of the data, infographics have long-term use and a high level of usefulness to users.
Besides, interactive elements can dramatically increase the effectiveness of infographics to attract and convert website visitors. These factors fully justify the level of expenses required to create infographics. In terms of ROI, this is a much more reliable type of content.
How to Make a Good Infographic in 2020
How to Correctly Select Data
One of the main principles of effective organic search ranking is relevance and quality content. We repeat this phrase quite often. But let’s find out what makes a good infographic.
Relevant content is essential and critical to your users. It means that when developing content, you must pay attention to how your audience lives and what is happening. Quality content is useful content.
For example, a toolbox is the most useful as it contains absolutely everything for any situation. But a multitool or a Swiss knife is a tool that is much more likely to be at your disposal when you need it. It may not be ideal for the task, but you will not be left without help.
This balance is also vital for content – usefulness should include not only the abundance of information but also its structure. Having saved an extensive article in your bookmarks or shared it on social networks, it is not always possible to remember which part of it was interesting to you initially. At the same time, too short or superficial material is unlikely to be useful, and there is no point in saving or sharing it.
On the other hand, if the usefulness lies precisely in maintaining a constant flow of uncomplicated information, then short articles will be the most suitable. Thus, we again make sure that the content should be dictated by the audience and its objectives, and not vice versa.
How do you find trending topics for creating a good infographic? Just focus on what your audience is interested in and what they are reading. If you do not have enough data on your traffic to analyze, start by searching broadly on platforms like Quora to find quality infographic ideas.
To create effective infographics, start with basic keywords without resorting to longtails; for example, books about coffee. As soon as you start typing your request, the platform will automatically recommend thematic communities, hot questions, or the option to create your question. Read more about the selection of keywords in the article How to Do Keyword Research.
Then, sort the results so that only questions are displayed.
And add a filter so that only new and relevant discussions are shown, for example, no earlier than within the last year.
It will give you a comprehensive list of how users formulate questions using your main keywords. Next, we copy the first five titles and try to analyze the most frequently used keywords. To do this, we will use the SPLIT function in Google Sheets and enter a space (“ “) as a separator.
Now, using the UNIQUE function, we will determine all the unique values from the range of words contained in the selected questions. To do this, we first combine the words into one range using the TRANSPOSE function and move the unique values to the adjacent column.
Now, we have 36 unique values from 51 words.
If necessary, we can also calculate the frequency of occurrences of each word in the range using the COUNTIF count.
Adding the SORT function, we will filter the received values in descending order.
The same can be done with the content of the pages. For example, with the help of the free tool WMTips. Just copy the necessary link in the relevant field and click Analyze.
By doing this, you will get a summary of the content of the entire page.
And here is a more detailed analysis of the frequency of specific key phrases mentioned.
With this information, you can find not only a general subject for your infographics but also a more precise set of keywords that will come in handy when developing infographic titles.
Infographic Best Practices for Design
Of course, the two main tools to visually organize data will be separators and colors. The successful use of colors to structure information can increase the effectiveness perception of the data by users by up to 80%.
If you plan to post several infographics, try to use the same color scheme within the same topic or series. You can also use your brand’s existing palette. Do not overload your content with colors and follow basic guidelines, especially if you are interested in how to make infographics for Instagram or a similar platform. Try to use up to four colors, and the following tools will help you select complementary combinations:
- Canva Color Wheel
- Color Wheel Calculator
- Colors color schemes generator
- Colormind color palette generator
Text information highlighted with color is remembered 40% more frequently. 55% of people prefer messages that use different colors for marking and labeling. Therefore, it is especially important to perform a high-quality preliminary analysis of the topic. It will allow you to find the most effective title, as well as the titles of the data sections.
Among all infographic design tips, particular attention should be paid to typography, i.e., fonts and text sizes. Try to use different fonts for text and headings, as well as try different line spacing and other formatting tools. But do not overuse italics and bold as you will have a lot of accents.
There are many services and programs to help you collect all the information together and understand how to make infographics. We will tell you about some of them.
Description: It offers more than 136 templates of infographics and plenty of tools for easy infographics.
Free version: Yes
Cost of a paid version: starting at $9.95 per month.
Description: The vast database of templates that is updated daily will allow you to quickly navigate and choose the most suitable option for your project, for example, how to make language learning infographics or compare new smartphone models.
Free version: Yes, for students and non-commercial organizations.
Cost of a paid version: starting at $19 per month.
Description: There are more than 10 thousand templates, as well as free clipart and icons, which will allow you to implement any idea.
Free version: Yes
Cost of a paid version: starting at $9.99 per month within the frames of Creative Cloud.
Description: There are more than 30 types of charts: from Gantt charts to timelines and interactive maps, they will all help you learn how to make infographics for free.
Free version: Yes
Cost of a paid version: Free of charge.
Description: Have you been wondering how to make interactive infographics? Create an interactive infographic optimized for search engines by this service in less than 30 minutes.
Free version: Yes
Cost of a paid version: starting at $14 per month.
Search Optimization of Infographics
It is possible to divide infographics into two categories – flat and smart. Flat infographics are pretty pictures without the ability to add interactive elements. Some platforms display pop-up sections or only allow infographic text to be highlighted when you open the full version on their site.
But if you share this infographic on social networks or incorporate it into a blog, then users will only see the image. In this case, to optimize search results, you need to use the same principles as for a regular image, i.e., the ALT and TITLE attributes. Read more about this in the article SEO Images.
Also, choosing the right platform will help replace the absence of keywords with tags, for example. Pinterest is one of the leading visual platforms in the world, and a good description of your Pinterest infographic can lead to outstanding traffic results. The relevant article on the topic is Pinterest SEO in 2020.
Smart infographics are actively using interactive elements, CSS, and HTML5 to combine the text and images you want in the format of your choice, but without losing your keyword rankings. More often, such infographics allow you to select and copy text, as well as indicate the sources for each of the infographic topics in the form of active hyperlinks.