How to Write a Great Blog Post in 2020: Guide, Tips and Examples
If you have ever wondered how to write a great blog post, then this article is for you.
Every day we come across a lot of texts on the Internet– some of them are catchy and memorable, urging us to share with friends, while others are forgotten after updating your feed on your social networks. What is the secret of writing an attractive article? How to create content that can capture the attention of readers and grow the audience of your blog?
In all likelihood, you already know how important good content is for successful marketing.
The effective launch and development of a blog can support your business, help to improve your search engine optimization, and provide ready-made advertising content for social networks, thereby attracting potential customers to your site.
Let’s have a look at the inspiring blog examples of major reputable companies.
The Walt Disney Company
One of the most recognizable brands, which does not need advertising at all, continues to capture new audience members without forgetting about the interests of their existing ones.
The Oh My Disney blog is a great example of how you can communicate with your audience and expand it by focusing on the ideology of your company. There are quizzes that children love and news about upcoming premieres that will be interesting to parents. They also have Disney food art, music, videos, quotes, and much more. Each user will be able to find something that will be interesting to them.
The Disney Parks Blog invites its readers to find out how Disney parks around the world are arranged, what happens there, and what magical moments you can experience by visiting them. Several experts write about charity, business, what goes on behind the curtains, and much more, thereby representing different points of view and touching on various topics within the brand.
The world-famous British broadcasting organization does not lag behind. It has an extensive blog divided into sections on various topics, satisfying most of the needs of its readers.
The BBC EARTH BLOG deserves special attention, dedicated to the flora and fauna of our planet.
There are many interesting and informative publications, quizzes, and materials for children.
The social network for searching and establishing business contacts tells you about how to write a resume (which will interest a potential employer), how to look for a job in the current job climate, provide interview information, successful teamwork, and much more.
Based on these examples, it is possible to conclude that blogging is an important and integral part of business promotion.
Before we tell you about the types of blogs and how to create good posts correctly, we suggest taking a look at these statistics and facts.
- A blog can give a site up to 90% of organic traffic according to research conducted by the American agency Stratabeat.
- 52% of B2B businesses say that blogs are the key to success in content marketing, working more efficiently than email, social networks, and personal meetings according to surveys of the Content Marketing Institute.
- Blogs help to attract a niche audience with the lowest monetary investment.
- Having a blog arouses the trust of readers and increases their desire to interact with you.
- Blogging gives you the opportunity to express your thoughts without being limited by the number of characters provided by social networks.
- Blogs inspire other people and connect you to the outside world.
Where to Begin: How to Write a First Blog Post
When you start blogging, you will probably have a million thoughts on what to write in a post. Over time, there will be fewer of them. However, do not get upset and have fears of failure. Here are some tips for finding ideas for your posts.
Get to Know Your Audience
When you are just starting your blog, you need to have a clear idea of who will become its reader. Gender, age, occupation, and hobbies are all of great importance. Form in your head a portrait of a person personifying your existing or future audience. Each time you write a post, imagine that you are addressing this person.
- Conduct Polls
The easiest way to understand what your audience cares about is to ask about it. Use questionnaires on social networks and express your interest in the problems that are close to your target audience. Analyze the material you receive and use it when choosing a topic. Surveys can be carried out with a certain frequency depending on the situation.
- Explore Your Blog
Once you have started blogging, conduct ongoing post analytics, view comments and reposts, and use Google Analytics to track geography and language statistics.
Pay Attention to Keywords
The easiest and most affordable way to find ideas for a blog is to research key queries on your topic. A keyword planner like Google Keyword Planner can help you with this.
Refer to the Header Generator
We do not recommend overusing the headings from generators. That being said, we can recommend taking them into account when developing a foundation, updating, composing, and improving your blog.
Use Different Methods of Brainstorming
- Write Down Ideas
Make it a rule to carry a notebook or use notes on your phone for writing down all of the ideas that come to your mind throughout the day. Even if they seem silly or inappropriate to you now, you may find you want to use them over time. Do not rely on your memory. Our brain is quite overloaded with everyday problems, so a sudden and unrecorded thought can easily disappear.
- Get Inspired
Spend enough time on what inspires you. Get ideas from movies, exhibitions, museums, shows, people, and the world around you.
- Distract Yourself
When you urgently create a great idea for your next post, it may negatively influence the result. Take a shower, take a nap, or go for a walk before finalizing your post. Your brain will be grateful that you finally gave it the opportunity to take a break and it will generously reward you with the necessary ideas and a clear lens in which to improve your current idea.
- Do Not Ignore Google Alerts
It may seem strange, but sometimes ideas just come to your phone in the form of news and notifications.
- Use RSS Feeds
Subscribe to the RSS feeds of your favorite blogs and news resources. This is a real storehouse of ideas.
- Use Google Trends and Twitter Moments. They will help you stay aware of what people around the world are currently interested in.
- Use Mind Mapping
This is a way to visualize the connections between topics that you have not thought of before.
- Read Brainstorming Books
What Are the Different Types of Blogs?
Before you start blogging, you need to decide what your blog will be about. There are many different classifications of blogs. Consider the main ones below.
Pioneering bloggers who appeared in the late 90s transferred their personal diaries online. They wanted to share their thoughts, emotions, and experiences with readers. At that time, there were no rules that needed to be followed and the central subjects were also diverse.
Today, a personal blog is not much different from its predecessor; moreover, to start, you no longer need to create your own website. Just use existing platforms like Blogger, WordPress, Tumblr.
What should you write about in a personal blog?
Absolutely everything. You can focus on your hobby, or give preference to a niche that you understand, for example, nature studies, floristry, or devote a blog to the reason for its existence (such as a fight against a rare disease).
How can you make a personal blog successful?
First of all, you need an audience. Find bloggers with identical or similar topics and an already formed audience. Comment on their posts and communicate with them on social networks. These interactions will increase the awareness of your posts.
A good example of a personal blog is Love That Max from Ellen Seidman, an authoritative writer who has dedicated her blog to her son suffering from cerebral palsy. The blog started in 2008 and has become a platform to support parents of children with special needs.
The name here speaks for itself– this type of blogging is used to attract visitors, traffic, and customers to your business.
What should you write about in a business blog?
A business blog, unlike a personal one, does not focus on an individual but rather on the business and industry as a whole. Its main task is to create texts that can interest users.
How can you make a business blog successful?
A business blog can be considered successful if:
– your readers subscribe to the email newsletter;
– they fill out the customer form;
– and if they make a purchase.
The best way to build an audience on a business blog is to have a clear idea of your potential customers. This will make it much easier to create content that will interest them. Do not forget that every post on a business blog must contain an important call to action– the purchase of your product or service.
An example of a successful business blog: Marlin Steel Blog.
Marlin Steel Wire Products was founded in 1968 and specializes in custom steel structures. Their blog covers everything related to the production of steel. Its posts describe in detail the use of steel tools, the history of the industry, and much more.
The main task of a professional blogger is to earn money without leaving their home via their blog. They use any available means of monetizing their work, including selling advertising, product placement, native advertising, and promoting other novice bloggers.
What should you write about in a professional blog?
Professional bloggers choose what to write about based on whether or not it will bring them a sufficient amount of income. Preference is given to niche blogs with different topics. The most important thing to remember is that they can attract an audience, generate traffic, and are suitable for potential advertisers.
How can you make a professional blog successful?
The success of a professional blog is related to its monetization goals. If you want to make money through advertising, give preference to topics that will attract a lot of traffic from a specific audience. For example, a blog about beauty and makeup can easily make money on a review of cosmetic innovations.
An example of an interesting professional blog is TMZ.
It was founded by an American lawyer, analyst, blogger, and reporter named Harley Levin. Today, TMZ is the main gossip publication of the American show business. Its founder led his own show and became a frequent guest on the main channels of the country. Using the popularity of his blog, he created a personal brand and makes money from it.
Despite the fact that niche blogs do not focus on high-profile and popular topics, they are quite diverse and deserve attention.
What do niche bloggers write about?
The subjects of these blogs can be very diverse– cooking, art, animal welfare, music, and poetry are some examples. The options of topics are truly endless and forever expanding as the world and its knowledge does.
What are the main areas of niche blogs?
This blog is about the author’s life, work, hobbies, family, and anything else pertaining to their existence.
This blog is devoted to tourist and non-tourist places, traditions, and customs of other countries.
Home Decor Blog
Home decor blogs are in high demand amongst readers. Users love to learn about cute things that will create comfortable environments in their homes.
These blogs are about different trends and how to dress stylishly.
Health blogs are most often run by doctors or healthcare professionals, and are dedicated to maintaining good health and disease prevention.
This type of blog is typically run by successful parents willing to share their childcare experiences.
A blog for those who like to cook and eat deliciously.
This is not a comprehensive list of niche blogs but rather the main areas that are found most often. If you want to start a niche blog, just turn on your imagination.
How to Write a Blog About Food, Travel, or Fashion, and Make it Successful
The advantage of a niche blog is that you can focus on one topic and devote enough time to a detailed study of it. By using the knowledge gained from this article and winning an audience with similar interests, you can turn your hobby into a small business.
Before starting a niche blog, try to estimate the approximate volume of your audience and decide whether or not your idea can attract the right number of people.
An example of a niche blog is Pick Up Limes.
The blog contains recipes for cooking foods of plant origin and nutrition tips for vegans and vegetarians.
Its founder is a girl named Sadia, a culinary specialist and nutritionist by education, who lives in the Netherlands. Thanks to her charm and extraordinary approach to cooking and conscious consumption, the blog quickly gained popularity and continues to grow on social networks.
Guest Host a Blog: How to Write a Guest Post
This type of blog has appeared relatively recently. Its peculiarity lies in the fact that the content is not produced by you but by your audience to whom you send the topic. These blogs have a team that moderates posts. They promote topics and keep track of what people write. Despite the fact that most of the texts will be created by your subscribers, you can also publish your own posts.
The practice of guest blogging can be used in the reverse order when you need to get subscribers. If you write a post for a famous blog, this will help bring you new readers.
How can you make a guest host blog successful?
The success of the reverse blog depends on your ability to find and attract authors with a good reputation. You will also need a clear moderation plan and a well-coordinated team.
A good example of a guest host blog is Apriorit dedicated to software development technologies.
Affiliate blogs promote the products or services of the companies they collaborate with. Most often, this happens in the following way: a blogger writes a review on a specific product, motivating his or her audience to visit the site and buy the product using the promotional code indicated in the post. Everytime a reader uses the promotional code, the blogger receives a percentage of the purchase that is agreed upon in advance.
What do affiliate bloggers write about?
Affiliate blog content is mostly composed of reviews of products and services. Some bloggers write reviews directly on a company’s website, while others create separate sites for advertising products. An integral part of an affiliate blog is SEO promotion because to make money on such a blog requires a large number of visits.
How can you make an affiliate blog successful?
- Make sure that you have a target audience that wants to purchase a product or service after reading reviews.
- Create a mailing list to promote your materials with an advertisement for a product or service. The list should consist of genuinely interested readers.
An example of a successful affiliate blog: The Wire Cutter.
One of the most beloved by all Internet users is The Wire Cutter, a blog dedicated to reviews of electronics, gadgets, and consumer goods.
It was founded by Brian Lam, the former editorial director of Gizmodo. Brian and his team tested various electronics, eventually gaining the popular nickname of Gadget Mythbusters.
Over the 9 years of its existence, the site has received many positive reviews and has been awarded an article in the New York Times.
Media blogs are completely different and directly depend on the content they produce. For example, if you are fond of shooting videos, you can start a vlog. If you are an artist or photographer, you will have a photoblog or an art blog.
This type of blogging is popular amongst people from various fields of employment. The younger generation generally records how they play video games. This is becoming popular amongst people with similar interests.
How can you make a media blog successful?
The most important thing is to choose the right platform for the blog that suits your interests.
For example, choose Tik-Tok, Likee, and YouTube if you want to make vlogs.
Getting Started with the Post: How to Express Your Thoughts Correctly
Having dealt with this classification, we suggest moving on to the question of how to write a good blog post.
A common mistake of many bloggers is that they want to produce the maximum amount of content in a short amount of time, which ultimately affects quality. It is quite simple to avoid this. Make a plan of what you want to write about in advance. This helps to save time, effort, and will produce excellent results. Here is how to write a blog post outline:
- Identify the main ideas of the post
A good text always starts with an idea. We already told you where to look for it. Start writing a plan using key insights on your topic. You can use notes on your phone or your favorite notebook.
Here is a list of questions to help you make your plan:
- What are the three main thoughts I want to reveal in my post?
- What is the best way to disclose material so that it will attract my reader?
- Do I have a confirmation of my ideas and thoughts (quotes, links, statistics)?
- What do I want my reader to do with this text?
It is not necessary to follow your written plan exactly. You can change it while creating a post. The process of writing a plan will just help you structure your ideas and develop your thoughts.
- Delve into the topic
Go over the plan that you created and add clarifying questions that your readers may have while reading the post:
- Who agrees with my point of view and who does not agree?
- How will the main ideas of the post be accepted by the audience? What might confuse them?
- For whom is my post important? For a specific geographic area, for an industry, or for a niche audience?
- How and where should the ideas I share with the reader get applied? Will they be relevant in the future?
- Why should my readers be interested in this post?
- How will my readers be able to use this knowledge in the future?
There is no need to answer all of these questions on paper– you just need to use them to study your topic more thoroughly. Remember that this is still only a draft and you can always change your plan.
- Describe your point of view on the topic
Readers of your blog want to know your point of view on all of the issues that you cover– otherwise, why did they subscribe to your page?
Here are some ways to personalize your post:
- Do not be afraid to express your opinion on an issue;
- Share your experience in this topic;
- Establish a connection between the main topic and other, less obvious topics;
- Review a product or service in this area;
- Finally, joke around and express yourself.
- Use auxiliary elements
Decide how to make the text understandable and easy to read. Do not forget about paragraphs, subheadings, and lists if necessary. Add videos, pictures, graphs, and statistics (you don’t have to add everything at once, but rather only what best supports your topic).
Now that you have an idea and a plan, you can start writing text. We suggest that you learn how to come up with an attractive headline, how to gain and maintain reader attention, how to read posts, how to stimulate an audience to discuss things, and how to effectively call to action.
- Choose attractive headlines
According to the copywriters’ handbook, “How to Write Magnetic Headlines”, only 20% of readers will read your post completely. Therefore, you must convince your audience to delve into the content. This is especially important for those who sell something through a blog, as 73% of purchase decisions are made in the process of reading the headline (research by Ted Nicholas, an author of many books about selling texts).
This may sound strange, but research has shown that the headline is one of the most important elements of the entire post. Consider the basic rules for creating an engaging headline.
- Use strong adjectives
Headings that use strong adjectives, numbers and calls to action are more likely to attract the attention of an audience.
For example, the heading “Top 5 Monstrous Mistakes that Can Destroy Your Business” is much more effective than “Mistakes Destroying Your Business”.
- Use numbers
John Peretti, CEO of BuzzFeed, an online media company, once conducted an interesting study on how content becomes viral. A detailed analysis of the main page of BuzzFeed showed that they constantly use headings with numbers and this attracts the audience.
Conductor studies company shows that headlines with numbers are 36% more clickable.
This does not mean at all that each heading of your text must contain a number. However, if in the text of the post you refer to an enumeration or lists, this is worth doing.
- Address the reader
In addition to adjectives and numbers, your heading should contain the question asked by the reader. According to Neil Patel (co-founder of Crazy Egg and Hello Bar services, founder of KISSmetrics) and Joseph Putnam, the best post title responds to specific reader requests, makes them want to urgently share text with other people, and use the information received for their own purposes.
- Pay attention at uniqueness and relevance
Try to create unique headers. Customize them to your target audience or brand and stand out from your competitors.
For example, a heading for child audiences will be very different from headings for students.
If you write the text for developers, mention software in the title.
- Determine the importance of the text for the reader
Starting from the title of the post, the reader should understand why he or she needs to read this text and what it will give them.
Let’s consider this with examples of different headings and reasons for reading them.
“5 Ways to Earn Money Without Leaving Home” (earning extra income)
“How to Do a Spring Cleaning in 60 Minutes” (saving time)
“How to Turn Old Jeans into a Fashionable Skirt” (gaining new skills)
“Top 10 Funniest Animals on the Planet” (entertainment)
“Eat and Get Thin: Scientists Have Invented a New Way to Get into Shape” (news)
“Veganism: How to Avoid Protein Deficiency” (answers to questions)
Analyze the headlines and posts that get the most responses on your blog. Based on this analysis, you can plan subsequent texts.
- Pay attention to the length of the headers
The success and promotion of your post also depends on the length of the heading. Please note that each platform has its own header length requirements.
Google: 50-60 characters.
Google usually displays the first 50-60 characters of the title tag, although there are no official restrictions. In order for your title to display correctly, adhere to the specified number of characters.
Google usually displays the first 50-60 characters of the title tag, although there are no official restrictions. In order for your title to display correctly, adhere to the specified number of characters.
Bing: about 65 characters.
Yahoo: 72 characters.
Twitter: 70 characters.
Facebook: 70 to 90 characters.
Google+: 60 characters.
How to Attract and Retain Reader Attention
The hardest part of blogging is gaining and maintaining the attention of an audience. It is equally important to encourage the reader to read the text to the end and to stay on your page.
We offer you several techniques to attract and retain your reader’s attention.
Ask questions requiring an affirmative answer
Start your post by asking a question. This will grasp your reader’s attention. Make your text a tool for a collective solution to a problem and arouse the desire to discuss its topic with friends. The reader should have a sense of dialogue. First, answer the question you asked, and then continue to ask additional questions. Use questions that require an affirmative answer, for example:
Do you feel inspired when your child is happy?
Do you care about the correct development of children?
Do you want school lessons to be easy for your child?
Do you know that our educational courses aim to ensure that your relationship with your child has a positive effect on their performance and achievements?
Questions in the headlines should be personalized so that they resonate with the reader and create a desire to interact.
For example, the heading “How much time will you need to restore your sleep?” is much more effective than “How is melatonin produced at night?”
Come up with popular and interesting topics
Always consider your posts from the perspective of a potential reader. For example, if you are reviewing a product or service, in addition to describing their main characteristics, pay attention to how they are used in real life.
Touch on resonant topics and discuss problems that are currently on the front burner. Remember– only if a topic is relevant will it lead an audience to your page.
Optimize your post’s format
The appearance of your post is essentially as important as its content. When a reader comes across a canvas of text that is difficult to read, he or she is unlikely to want to read it.
How to Format a Post:
- Break the text into sections and put important information at the beginning of each of them.
- Use subheadings and numbered lists to help your reader find the information they need.
- Do not skimp on images and screenshots. Visual information helps you learn.
- Use quotes from experts with backlinks (this can also be used as additional income from advertising other resources).
- Do not forget about paragraphs, punctuation, and aesthetically pleasing spacing.
Remember to fact-check
Verification of information is the key to a reader’s trust. Do not use unverified facts, statements from questionable sources, or rely on gossip. Make a list of resources that you can trust and refer to them when necessary.
The best tip for writing a blog is not to post the text right after you write it. Set the text aside for a while and read it with a fresh pair of eyes at a later point in time. This way, you can see the mistakes that you might have made. Or, find a person who can double-check your writing and impartially evaluate the finished text.
Call to Action
You finally finished writing your blog post, checked it, and are pleased with the result. Your attractive title and beautiful text made your reader stop in their tracks. What should you offer at the end of it?
The logical conclusion of any post usually contains a call to action. Start by summarizing what your post was about. Think about the main goal of your blog: do you want to sell something, build a platform for readers, or just want some interaction in your area of interest? Here are some common goals for your audience’s call to action:
– interaction with readers;
– sharing of a post on social networks;
– subscription to a newsletter;
– or the purchase of a product or service.
One of the easier ones is to ask your readers to share the post. It is more difficult to persuade them to purchase a product or service. Do not be shy though– just choose the right wording. Instead of “buy my time-management course,” for example, try “check out my effective time-management course” or “learn how to manage your time with my assistance.”
Remember to say how your reader will benefit from completing the action you are calling for. If you want a person to sign up for an email newsletter, focus on providing them with necessary information and relevant offers that are available exclusively to subscribers.
What Else Can Be Done to Promote a Post?
- Mention basic information and use key phrases for your post in the meta title tag, in the meta description tag, in the title, and in the main text.
- Pay particular attention to keywords and phrases, as well as their correct and readable use in the text.
- Use internal links. They will help readers get to your other blog posts and spend more time on your site. With these links, search engines will also be able to build a better connection between the pages of your blog.
- Use external links. The presence of external links increases your credibility in the eyes of the user and search engines.
The Mistakes You Should Avoid
The most important thing for a blogger is earning the trust of their viewers. Analyze your texts, readers’ reactions, learn from your mistakes, and avoid them in the future.
We want to congratulate you, for you have familiarized yourself with the basic rules for writing a good blog post. This is only the beginning! You will definitely have an increased chance of success. Now, make a posting plan for your blog. We recommend starting with one post a week. When you gather an audience and become more experienced, you can publish more or less often depending on what is best for your individual blog.