How to Get Your Website on Google First Page

How to Get Your Website on Google First Page

Google processes 3.5 billion search requests a day, and 71.33% of users find the answer they are looking for on the first page. 67.6% of these views get their sites in the TOP-5 organic search results. Another 15% is paid advertising (PPC). The last  5.59% of users reach the results on the next two pages. This means that if your site crashes on the 3rd page of Google or beyond, it remains near invisible.

Advanced Web Ranking

Each young brand is facing serious competition unless you have launched a completely unique startup. Most niches have experienced players who have spent a lot of time and money gaining top SERP positions. For more information on the topic, see What is the SERP in 2020? However, this is not a reason to give up. If you are wondering how to get listed first on a Google search even with a recently launched project, there are a number of tactics to help you do just that.

Why is it difficult for a new website to get on top

In order to earn the trust of a search engine, sites go through a serious selection process. Google’s algorithms include more than 200 ranking criteria, and it’s almost impossible to take all of them into account from the start. Among other things, domain factors, page levels, technological indicators of a site, interaction with users, spam factors, etc. all play a role.

The age of the site is not formally a ranking factor. However, as practice shows, Google often sends young projects to the sandbox. The test period can last between a couple of months to a year. At this time, search robots check how trustworthy the site is and whether it is a doorway or if it contains questionable content. Getting into the sandbox does not threaten narrow-profile sites, which were one of the first to offer information or services in their niche. Google is interested in providing users with the most versatile information possible, so crawlers are loyal to resources on a new topic. 

The test period is an excellent occasion to focus on the development of the site. It will help to regularly update content, boost the content on low-frequency searches, increase the link mass, and work on the brand’s reputation. In order to gain the trust of the crawlers and quickly climb to the first page of Google ranking, a young site needs to be different from old-timers. This does not mean that its value is unequal to the industry leaders. Analyze the experience of competitors along with their strengths and weaknesses. This will help you find your own special feature. Ideally, this is a high-quality service that includes communication with the user. The website should not only be stylish, but also UI / UX-friendly). For more information regarding qualitative analysis of competitors, see the article SEO Competitive Analysis.

How to get on first page of Google by using long-tail SEO

Competition for short key phrases is extremely high. It is just as difficult for a novice brand to compete with market leaders on popular searches. Most of the best keywords are already taken. Long-tail keywords are less commonly used, but they are a great way to improve conversion rates for a developing website. If you ever wondered how to get on top of Google search, this is a common way to do it.

How Long Tail Key Queries Work

Imagine a diplodocus. His head is a metaphor for high-frequency calls that are always on the surface. These are short, obvious phrases that users enter to get general information or get acquainted with products. Despite their popularity, they do not often lead to real purchases.

Long Tail (LT) are searches with a lower frequency but higher semantic relevance. They are not designed to attract casual visitors and traffic growth. However, with the help of LT, those who are really interested in your products or services will find out about your site. If the user clearly understands how to get the right thing googled, they is more likely to make a purchase.

Semrush

How to choose LT keywords to promote a new site

In order for long-tail searches to bring the site to Google first page, you need to choose the right semantics for your niche. In the Long Tail Keywords article, we talk in detail about how to select long-tail keys. You can also use the basic methods:

1. Using the SEMRush Keyword Magic Tool. Enter the search on the basis of which you want to build LT and specify the estimated number of components (3 or more) in the Words Count filter.

You can also use the toggle button to view a list of keywords in a question format.

2. Analyze competitor experience in the SEMRush SEO Toolkit. Enter the domain of the site whose promotion strategy you want to analyze. In the toolbar on the left, select Organic Research. Open the Positions tab. Set the filters Top 20 Positions and specify the number of words in advanced filters.

Semrush

How to pick up LSI keywords

Another way to circumvent the inefficiency of high-frequency queries for a young site is to use Latent Semantic Indexing (LSI). Search robots use this method to better understand the meaning of texts. Instead of formal keywords, they respond to synonyms of the main search that are similar in meaning to words and phrases from related topics. Texts with LSI keys are better perceived by users because you speak their language. This is the surest way on how to get website on Google first page.

LSI is based on the mathematical theory of transitive relations. Do not be afraid because now, there will be no complicated formulas. If word A is contextually related to word B, and word B is synonymous with word C, one can infer that words A and C are related in meaning. This example is even clearer: a birthday is associated with a holiday, and on holidays it is customary to give gifts. Therefore, “Birthday” and “gift” are interconnected by the LSI method.

When creating content for a site, it’s enough to take the main keyword and find synonyms for it. You can do this in the Google search bar. Start entering the main keyword. You can also use hints with different options for continuing the phrase that can be used as LSI keys. 

How to Turn AdWords Into an Additional Traffic Tool

In terms of website promotion, PPC and organic search have little in common. But if you look at advertising settings from a different angle, you can combine their functions and get an interesting result.

Google AdWords is a guaranteed Google first page, but you need to be able to manage it correctly. Advertising snippets usually look monotonous because companies try to place as much information as possible regarding their goods and services, while loudly touting their product. To get more traffic, you should stand out from the competition. The best way to do this is to listen to the needs of potential customers.

When a user enters a search question, in most cases he does not yet know which company will turn to the services in the end. Give the client the opportunity to compare several product s, services or companies and make their own choices. In this regard, ratings, reviews, and ultimate guides work well. For a developing company, this is not only a chance to present their goods in a positive light, but also an effective way on how you can get website on google first page on high-frequency keys. Advertising does not seem intrusive to the user because it attracts attention along with organic delivery. 

Use the potential of Google Maps to advance in your region

Thanks to smartphones, users have the opportunity to search for the store, restaurant or business center they need on the go. Local searching takes into account the user’s location and shows the nearest relevant objects on the map. Any site can get presented in local SERP, no matter whether it is selling something or not. However, searching by maps is important for projects focused on interacting with customers offline such as retailers, private enterprises, restaurants, and service establishments.

When you optimize your page on Google My Business, make sure it meets the basic requirements:

  1. Describe the activities of the company as much as possible and describe how you can help the client now.
  2. Make sure the business category is spelled correctly. This item is important for both users and search engines.
  3. Indicate the working hours. If a potential client arrives at the desired address and sees the “Closed” sign, They are unlikely to want to try their luck again.
  4. Provide full contact information such as the addresses of branches, phone numbers, website addresses, and links to social networks. Make sure the landing page has driving directions. It’s better to embed a Google map, rather than a tag or picture. This will allow customers to lay a convenient route, add the location to their favorites or share it with other users.
  5. Indicate payment methods – do you accept cards or cash only?
  6. Post a photo of your offline representation.
  7. Check whether the coordinates and related information are displayed correctly from the desktop and mobile devices.

In order not to miss important optimization points, we recommend reading the article Local SEO Checklist 2020.

Barnacle SEO: how to make yourself known through ratings on third-party resources

There is one lifehack on how to get on top of Google search without buying ads and long organic promotion. Barnacle SEO is a way to express yourself with the help of already pumped third-party sites. It can be TripAdvisor, Yelp, Avvo, or other large fish. In different business niches, you can find suitable sites based on user-generated content such as industry catalogs, directories, or message boards.

In order to appear on the Google front pages, you need to create a card for your company on the appropriate site. Indicate as much information about your business as possible, upload photos, share news and promotions, and motivate customers to leave feedback. This is a good way to increase brand awareness and communicate with users.

Crowd marketing is based on the same principle. Thematic forums, blogs, and communities on social networks are good platforms for advertising. With their help, you can popularize your product and set up targeted traffic to the site for free. At the same time, you are also increasing the link mass, the number of references to the resource, and increasing citation. Simply creating an account and posting links is not enough. Many sites can perceive such behavior as spam which is not helpful for your reputation. Your task is to engage users in a lively discussion, during which you can provide as much useful information as possible in an unobtrusive way. Read useful related articles: Pinterest SEO in 2020, Reddit For SEO, Secrets of Etsy SEO.

Grow your blog to stay ahead of the competition

Unfortunately, the tactics of long-tail requests still have a disadvantage. It is unlikely that it will be possible to place more than 1-2 keywords in one article. The logical solution is to create more posts. The more materials you publish, the more search query options you can cover, and the more internal links to promoted pages are available. A dynamically developing site is becoming increasingly interesting for Google. In addition, new thematic materials are always unique and important in social networks.

Avoid boring press releases and internal company news. The audiences of young brands are just starting to take shape. They are unlikely to be more interested in the interior kitchen of your project than fans of experienced brands. 

How Often Should the Content be Replenished

There is no definite answer, however, you can focus on the strategy of direct competitors. If we are talking about a site with many years of experience and hundreds of publications, it can be hard to catch up with it. Analyze how often experienced players in your area update their blogs. You need at least the same activity as them in order to keep up. The more indexed articles there are on the site, the more traffic they will attract. The publication of quality texts is an investment in the future of the project.

What content to focus on

Try to make articles as useful to the user as possible. It can be step-by-step instructions, guides, or practical tips. Do not forget about examples, pictures, videos, or infographics. Visualization improves the perception of materials by users and search engines. A logical hierarchy of subheadings, metadata, lists, and links to navigate the pages will also be useful.

Avoid clickbait headers and teasers. If you are lucky to post really sensational news, make sure it is reliable. Google does not like to disappoint users. Read more to understand this topic in the article How to Write a Great Blog Post in 2020.

Take care of backlinks and internal links

When other sites link to your resources, this increases their weight for search engines. Of course, we are talking about authoritative sources of transitions. Avoid dubious resources as donor sites. If Google convicts them of spam, usage of black methods of promotion, or provision of false information, this may adversely affect the search reputation of your resource.

External links increase the credibility of the site and benefit from ranking. On the other hand, Google strongly discourages the use of purchased or hidden links. They should appear naturally and have the corresponding dynamics of growth. If a blog that had just launched suddenly gets a response from thousands of sources, it may look suspicious. The integrity of the link mass is closely monitored by the Penguin algorithm. It can catch a site in spam and impose sanctions for link abuse. More information about algorithms in the article Google Algorithms That Affect SEO.

Internal linking helps to direct your attention to landing pages. When a user comes from a blog search, they are already interested in your topic. In the process of reading, they receive additional information and it now has become easier for them to make a purchase. Your task is to take a potential client by the hand and follow the link to the desired product items. You can also relink with other fact-finding materials. This will allow you to keep the user on the site longer and improve behavioral factors for further ranking. Read the important article on the topic – Build High-Quality Backlinks.

Make sure your site meets Google’s general criteria

Google is only getting to know your site. Therefore, it is especially important that all pages are properly optimized. It’s better to take care of technical SEO before starting the project. This will allow you not to spend money on improvements in the future while still quickly take a favorable position in the SERP. Want to know how to go about this, read What is the Technical SEO Audit?

Quality content

This is a priority ranking factor. Google is constantly improving its algorithms and using new tools for the machine learning of artificial intelligence. This allows search engines to better understand the context and generate a more relevant search result. Each update can affect the position of the site in SERP in both positive and negative directions. For current content recommendations, see the Google Webmaster Blog page.

Google is committed to providing users with the most reliable information. First of all, it is the content created on the basis of the E-A-T principle, Expertise, Authoritativeness, and Trustworthiness. Higher positions receive materials from accredited experts in their industry with original studies or reports. They should be based on confirmed facts, and they help users better understand the issue. This is especially true for YMYL sites. The tips posted here directly affect the health and well-being of users, so the requirements for filling them are more stringent.

Naturally, the content should be unique, interesting, and well-structured. Make sure that the text is easy to read and that the illustrations are correctly displayed on different types of devices. Also make sure that the content on your site is placed in the correct spot by using the Website Content Audit article.

Logical structure

The architecture of the site directly affects its perception by search algorithms. Group content uses a logical directory system according to specific topics. Remove duplicate pages and set up a redirect if necessary, so that you don’t waste your crawlers resource in vain. You will find how to deal with duplicate pages in Rel=Canonical Tag. Detailed information about redirects in the article is 301 vs 302 redirects.

Design your page structure. Use a single template for pages with a specific focus such as product items, blog posts, and reference information for customers. Use meta tags and a hierarchical heading system. If possible, prescribe keywords in them. This helps to advance to higher SERP positions. More information about meta tags – meta tags.

Friendly URL

The shorter the URL, the higher Google rates it when ranking. It is important that the page address is well-read. The same applies to the display logic of the directory structure. The page hierarchy should be easily traceable. User-friendly URLs are better remembered and will be associated with your brand in the future.

To increase attractiveness for crawlers, you can place the main keyword requests at the beginning of the domain name. Keywords in the subdomain also help to increase the rating.

Download speed

One of the main ranking factors on Google is the page load time on desktop and mobile. User experience is equally important. An optimal site loading speed is up to three seconds. If the page loads slower, users are more likely to look elsewhere for information of interest. Test My Site service will help to check site loading speed.

Think with Google

Recently, Google has been promoting Accelerated Mobile Pages (AMP), a single format for lightweight downloading of texts, graphics, and media materials for mobile devices. The AMP pages above are ranked and help convey content to the user as quickly as possible in an easy-to-read format.

Be mobile-friendly

According to SEMRush in 2020, mobile devices account for 66% of Google searches. Paradoxically, only 13% of online resources use the full potential of mobile search. Even if the site owners managed to reveal the secret of how to get on the first page of Google from the desktop, only 30% of them can count on similar positions on smartphones. Therefore, a door is open for properly optimized young sites.

Having a mobile version is an important ranking factor. From the Mobile SEO Guide you will learn the benefits of adapting a site to different types of devices, how it works, and what you need to consider when optimizing. How your site meets Google’s mobility criteria can be checked with the following tools:

  1. The Mobile-Friendly Test allows you to check the usability of a page by URL or code.
  2. Google Search Console presents the convenience of viewing pages and the presence of errors in tabular form data. From the report, you can learn about non-working plugins, incorrect values for the viewport meta tag, problems with the size of visual content, fonts, or interactive elements.
  3. PageSpeeds Insights identifies elements that slow down page loadings such as script, images, and cache data. For all items, you’ll get helpful information and links to troubleshooting tools.

Developers Google

To learn how to optimize the site for mobile devices, read the following article Mobile Search.

Security

Security is Google’s top priority. That is why compliance with the HTTPS protocol and the presence of an SSL certificate are key ranking factors. HTTP sites are marked as unreliable by search engines – the user sees a corresponding notification. Thanks to TLS / SSL encryption technologies, data is transferred via secure channels. A unique key is created for each connection to the site, which cannot be intercepted. This allows you to secure passwords, credit card information and other personal information.

More information on the topic in our article HTTPS vs. HTTP.

The moment the site hits the first page of Google is very exciting. However, this is not a reason to stop. Top site positions are not assigned permanently. To keep your resource at the top, you should constantly pay attention to its optimization. Don’t put all of your eggs in one basket. SEO for first page Google brings better results if you combine several tactics at once.

Author

Anna Henderson Anna Henderson

SeoQuake content manager

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