Ecommerce SEO: A Complete Guide

Ecommerce SEO: A Complete Guide

For every entrepreneur, it is important that their site is ranked first in SERP. This can be achieved through paid advertising. If the site is not optimized, then the cost of its promotion in Google TOP may not be justified. Users are not used to lingering on platforms that are not optimized for their needs. If you are looking for regular traffic and high conversions, devote some time to eCommerce SEO.

The Importance of SEO in Ecommerce

What is eCommerce SEO? This is a set of steps that are followed to optimize and increase the position of an online store in the Google search results. This means that when a user googles goods from your niche, your site will be displayed in the top SERP positions. 

44% of users begin their shopping experience with online stores with a Google search. Proper SEO is one of the most important factors that will help you beat other players in your niche. If your rating is lower than your competitors’ and your website is not attracting attention in the search results, you will not be able to overtake competitors who are investing in SEO. You can find out why competitors achieve high results in the article SEO Competitive Analysis.

Ecommerce optimization will provide a source of organic traffic and high conversions on an for free. A good approach to SEO for eCommerce will help to optimize the pages of the site so that it provides the best solutions to customer requests. The better the optimization, the higher the ranking on Google will be.

SEMrush has done retail traffic research. This analysis showed that 38% of the traffic to eCommerce sites comes from organic search.

Semrush

Organic traffic is superior in comparison to all other digital marketing channels.

Stablewp

This is another reason why eCommerce SEO is one of the first steps taken in order to upgrade your online store. Customers use Google to research products and make purchasing decisions. It is important that users who choose your services have access to optimized pages that answers questions of interest. SEO will increase organic search traffic and help to occupy high positions in SERP. You can find more information about this topic in this article, What is the SERP in 2020?

How to Improve Search Engine Ecommerce SEO

1. Make sure the site is secure

Use HTTPS instead of HTTP. This protocol ensures buyers’ security of personal data and affects the website’s ranking. Learn more about this in HTTPS vs. HTTP.

2. Optimize your site for smartphones

In order for an online store to be competitive in the search results, it needs to have a mobile version. Take the time and make the mobile site as user-friendly as possible. This effort will pays off by increasing conversions. If you cannot cater to users with mobile devices, you will lose sales.

Mobile phones are used more often than computers when searching for online stores. Regardless of country or niche, mobile traffic dominates in eCommerce. About 46% more traffic comes from phones than from computers.

Semrush

5 mistakes made in mobile optimization:

  • Error code 4xx: This code affects the ability of users to access the site.
  • Slow loading times
  • Mixed content: The presence of such content on your mobile site reduces its credibility.
  • Blank title tags: Without title tags, it’s hard for search bots to index content.

3. Optimize your checkout

Make the checkout process as simple as possible. It’s better if the user only needs to make a few clicks to complete the purchase. This will improve the user experience and increase conversions. Buyers will not get confused or leave before the final stage.

Here’s an example of a well-optimized cart for VictoriaSecret.

Victorias Secret

The buyer is led through three stages of the forms: address, delivery, and payments. This does not overload the user with data entry forms, and it makes the cart especially convenient on mobile devices. You can find more tips on optimizing your site for mobile devices in the Mobile Search article.

4. Keep track of your online reputation

Encourage buyers to leave reviews about the products they bought. 85% of consumers trust online recommendations as well as friends’ advice. Google also trusts these pages more and ranks them better.

5. Optimize the pages of products that are not in stock.

If you want a product that is not in stock to remain in the site search, make sections with these products useful for buyers. Add recommendations for similar products, and create a button that will notify the user when the product reappears in stock. Use 301 redirects for a popular product page that’s not in stock to redirect users to other URLs. If you delete the partition or configure the 301 redirection incorrectly, it can lead to indexing errors, reducing traffic. Check out the page redirection guides in article 301 vs 302 redirects.

Ecommerce Website Structure

When creating a site, pay close attention to user convenience. Whether the store will create profit will depend on their experience. By building a user-friendly platform and search engine platform, you will receive rewards in the form of conversions and high positions in SERP.

If your site has too much nesting of pages (4+), Google may find them unimportant for indexing or might even fail to find them.

Don’t create a complicated site architecture like this:

Backlinko

A clear architecture will help the site appear in SERP right away with links to categories within the store.

The main question is how do you achieve this?

The site will benefit from both you and the customers if no more than three clicks separate the main page from any other product. This practice helps to reduce the failure rate, caused by inconvenient and overloaded navigation. With good site architecture, you can simplify Google’s page crawl and get grateful customers.

Do something similar to this:

Blog Alexa

How to research eCommerce keywords

In eCommerce SEO, it’s important to choose the right main group of keywords. Wrong keywords negatively affect the site’s impressions, and the business may lose the traffic that brings in conversions.

An effective SEO strategy for an eCommerce site begins with keyword research. You might be wondering where to start the search for the keywords that are right for your niche.

Most keyword research content focuses on finding information keys. These are keywords that users use to look for useful content for practical use. For example, how to fix a garland.

In eCommerce, most of the keywords are search-driven. For example, someone may have searched for a Philips multicooker bowl. This means that you have priority keywords that are directly related to the products of your online store.

Research tools can greatly simplify the process of finding keywords. Choosing the right eCommerce SEO service can take a lot of time. We simplified the task and narrowed the circle to the most popular SEO tools. Below we will talk about the most suitable platforms for eCommerce SEO.

1. Google Keyword Planner

Google Keyword Planner will show the level of competitiveness for each of the keywords. This will help you find the keywords that are right for your particular level of competition.

The tool will also show how commercially viable your keywords are. To do this, pay attention to the top of the page. You will see information regarding the amount that advertisers spend per click for paid ads.

Use Google Suggest to find out which long-tail keywords are most often requested. After putting a word into the search, use autocomplete. Google will show the most popular options that users searched for.

At the end of SERP, you will find additional information about user searches related to your primary keyword.

You will find more related services in the article Top SEO Tools for Businesses in 2020

2. SEMRush

SEMRush is different from other keyword search tools. The platform does not generate keywords based on initial searches. Using the service, you will find the keywords that other competitors have already ranked in SERP.

To use SEMrush, enter the competitor’s URL in the search field. Go to Organic Research. Turn this tab on, and you will find all the keyword that a competitor has ranked.

Semrush

You can use SEMrush to see which sites look similar to your competitor’s store. To do this, go to the Competitors tab. You now have additional platforms to explore.

Semrush

SEMrush Keyword Magic Tool

The SEMrush database contains more than 17,000,000,000 keywords. This analytics tab is especially useful for finding long-tail keywords. They provide a higher CTR and less competition than popular, simple keywords. For more information on the topic, check out this article: What Is a CTR.

Semrush

E-commerce giants dominate SERP, but you will gradually increase your authority on Google if you start using long-tail keywords.

SEMrush Keyword Overview

When using this SEMrush tool, you will have access to in-depth analysis of specific keyword meanings. Here you can evaluate the level of competition and the volume of national and global searches for your keywords.

3. Wikipedia

Wikipedia is an endless resource for finding keywords. On the platform you can find thousands of categories that the site has arranged for you.

To use Wikipedia to search for keywords, enter your search in the search bar.

Wikipedia

Examine the search page for words that are appropriate for your categories and products.

Wikipedia

4. Amazon Suggest

If you want to become a leader, study your competitor. In the process of keyword research, Amazon is not just a competitor but is also your assistant.

It may seem that Amazon is not about SEO tools. However, this is far from the truth. The platform helps tremendously in finding keywords. Enter your keyword in the Amazon search and the platform will provide a whole list of offers for your keywords.

Amazon

Amazon is a great way to find long-tail keywords. For more information on the topic, see the article Long Tail Keywords.

5. Dominator Tool

When words end on Amazon, Dominator comes to the rescue. Using this tool, you can select a search engine or exclude Amazon searches.

To use the tool, select the platform on which you want to search for keywords and enter a query. Dominator will provide dozens of words that fit your category.

Keyword Too Dominator

How to Choose the Right Keywords for E-Commerce

After you have done a great job and collected hundreds of keywords, a logical question arises: how can you use the information that you have received?

When starting a store online, do not rush to claim highly competitive keywords. You can do without them because such words are used by your main competitors. But for your brand to be noticed in SERP results, consider keys with medium and low competitiveness. Optimize specific pages or categories on your site. The paging optimization system takes a lot of time, so it’s better to start right away with the most important sections.

To select the most relevant keywords for eCommerce SEO, evaluate them with three criteria:

1. Keywords that match the product

Did you find a keyword that generates endless traffic? There is no guarantee that the same keyword will do the same for your site. This happens if an excellent keyword doesn’t quite fit the products of your online store.

Product descriptions in eCommerce SEO are paramount. The position that your store will be ranked in SERP depends directly on how well you explain your product.

2. The scope of the search

There is no ideal number of searches for a keyword. It depends on the industry, and only you will be able to ultimately evaluate what is low for your niche and what is high.

Use the Google Keyword Planner to determine the search volume for a specific keyword. You will find the necessary information in the Average monthly searches tab.

3. Commercial competitiveness of keywords

Determine the buyer’s intentions. A user who is looking for a common keyword, such as multicookers, is more likely to evaluate the available options. This user is not yet ready for purchase.

Anyone searching to buy a 5-liter Philips multicooker has clearly made a choice. This is indicated by the detail of the request. Such a search is called a keyword with a long tail. This key shows the commercial intent of the buyer. You just have to show the benefits of buying a specific multicooker in your online store. Use keywords with commercial competitiveness.

Long-tail keywords are less competitive. Searches like these are less likely to drive into the search. However, they usually bring higher conversions due to the focus of the request.

How to optimize eCommerce pages with keywords

A page with the best eCommerce SEO – what should it be?

Backlinko

1. What should be the title tag

Page titles have a huge impact on the number of clicks. They primarily tell users and the search engine what the page is about. Take time to optimize your title tags. Remember to use keywords in headings but make sure they are not longer than 60 characters. CTR of headers with a length of 15 to 40 characters is 8.6% higher than those that do not fit into this range.

Backlinko

Question-based headlines receive 14.1% more clicks than pages without question-based headings.

The first place in the title should be first taken by the intended purpose of the search and then by the name of the store.

Use modifier words with keywords such as:

  • Cheap
  • The best
  • Free shipping
  • Online

They will help you find better long-tail keywords.

2. What should be in the description meta tag

Optimize meta descriptions. They are just as important and play a similar role to the headlines. The meta descriptions that appear under the headings and provide additional, extended information about the page. Meta descriptions can both increase the number of clicks and play against you. Find out more in the How to Build a Nice Meta Description article.

How should the meta descriptions for eCommerce SEO look like?

  • Meta descriptions should not exceed 150 characters.
  • Personalize each description on the page.
  • Show your benefits in meta descriptions. Get the buyer’s attention. Indicate that you have free shipping or other various deals. Meta descriptions can lead to an increase in the percentage of CTR. Pages with meta descriptions get 5.8% more clicks than those that don’t.

Backlinko

3. What should the content of the page be like

Unique content plays a big role in SEO for eCommerce. The search engine needs text to understand and assess what is presented on the page. Given the huge competition in the Internet market, each site needs optimized content. Even if you have hundreds or even thousands of products, you will have to spend time creating quality content. If you want to win the race for places in the TOP SERP, there is no other option.

Ther is no need to write huge articles with hundreds of thousands of characters. For product pages, 500 words per text are sufficient. The most important thing to consider is that the content should be unique. To figure out how to analyze content on a site, use the article Website Content Audit.

What to write on the pages of an online store?

Add characteristics to the usual description of the product. Compare the product on the page with other similar products. If your products have rewards, it’s best to talk about them.

In the descriptions, use the keywords that were collected at the stage of selection and research. Keep in mind that long-tail keywords generate 4.15% more conversion than standard keywords.

Try to use keywords 3 to 5 times in texts. This way you help Google understand what the product is about and who will need it. Google pays increased attention to the keys that are placed at the top of the page. Try to use your keyword in the first 100 words of the product description. For more ideas on filling your site with content, see How to Write a Great Blog Post.

4. What should the images on the page be like

The download speed of the online store plays a big role in ranking. Often times, large image sizes slow down the site, which leads to an increase in the bounce rate. Your task is to compress large images to 1,or 2 megabytes.

It is important to monitor not only the size of the pictures but also the file names. By optimizing the name, you help the search engine understand what the picture is about. Use keywords in the file names. This is another way to increase your rating.

Take time to optimize the alternative text in the image. Add keywords here too. The main thing is not to overdo it and not oversaturate the page with keys. Alt-text, as well as the name, tells the search engine and SEO-crawlers about what is in the picture. To optimize images correctly and to make sure that nothing is missed, read the article SEO Images.

5. What should URL be like

Clear URLs help get a higher SERP ranking. Optimized URLs are more convenient for users and SEO. If possible, add basic keywords to the URL. Keyword CTR by URLs with keywords is 45% higher than URLs without keywords.

Do not overdo it with the number of characters as Google finds long URLs more difficult.

Sections with a short URL rank better than long URL pages. The URL of the first SERP position is an average of 9.2 characters shorter than the URLs in the 10th SERP position. The length of an URL from the top 10 search results contains an average of 66 characters.

Choose a short URL to understand where it leads. Avoid overuse of numbers in page addresses. It’s better not to use them at all. Numbers do not carry any semantic load for the user. They only make reading difficult. Here’s what an optimized URL example looks like:

www.seoquake.com/blog/canonical-tag/

On eCommerce sites, it’s difficult to use only short URLs. Your page address will always include categories, subcategories, and the name of the product itself. This does not mean that Google will give you a break. They will still rank more optimized URLs that are concise. 

Some online stores get rid of categories and subcategories to make URLs shorter. For example, instead of https://www.samsung.com/us/mobile/phones/galaxy-s, you can create a URL like this: https://www.samsung.com/galaxy-s.

Keyword and Page Optimization

When making a request to Google, you may notice that not all pages in SERP are optimized for this particular key. For example, we may search for a slow cooker with a 5-liter bowl and get the following:

The right approach to page optimization will help you outrun competitors who are not so keen on the SEO for an eCommerce site. It will look like this:

If you optimize a page for a low-competitive keyword, this will give you an advantage over pages that are not optimized for this word at all.

The Impact of Rich Snippets on Ecommerce SEO and How to Get Them

What are Rich Snippets?

In search results, Rich Snippets or Rich Results are highlighted SERP results that are displayed with additional data.

Why are Rich Snippets important for eCommerce SEO?

Most SERP results display URLs, title tags, and meta descriptions.

If you want to improve the optimization of your eCommerce site and stand out in SERP, prepare the pages for Rich Snippets.

Rich Snippet results look more attractive than regular search fragments. This helps increase organic CTR by up to 30%.

Google takes information for Rich Snippets from structured HTML data. To increase your chances, embed the layout on your website.

The scheme will help to improve the search results by using the following:

  • Prices
  • Delivery times
  • Rating
  • Reviews

Look for more information here – What are Rich Snippets?

Ecommerce Technical SEO

Technical problems in SEO do not go away by themselves, and sometimes they can be the main factor that affects the ranking in SERP. By simply fixing technical SEO errors, you can bypass a similar competitor in search results.

Technical SEO for eCommerce resources is several times more important than for regular sites. There can be thousands of pages on eCommerce platforms, and each should be SEO compliant. 

The best tools for technical audit of e-commerce are as follows: 

  • SEMrush.
  • DeepCrawl.
  • ScreamingFrog.
  • SiteCondor.
  • Ahrefs. 

Technical Problems of Ecommerce SEO and How to Fix Them

1. Duplicate content

This problem is often faced by large businesses. On such sites, there are thousands of products that are difficult to keep track of and can duplicate each other.

There are several reasons for the emergence of duplicate pages:

  • The site creates a URL for each version of the product.
  • The same content is repeated on different pages.

It is difficult to write a unique text for several almost identical products. Therefore, it is quite normal if the content intersects. It is not normal if the text that is repeated is longer than 100 words. The search engine will consider such content to be a duplicate.

The best option is to avoid content that is repeated. If this is not possible, you can still improve your SEO situation in other ways.

Create an up-to-date content map to understand where the duplicated content is located.

Tell the search engine which of the duplicate pages is the main one. Use canonical tags for this. Read more about this in the article Rel=Canonical Tag.

For partitions that do not bring traffic, use noindex.

2. Deep pages

Avoid pages that are more than three clicks away from the main page of the site. These pages are called deep and degrade your browsing statistics. If the page is deep, then visitors and search robots may take a long time before finding it. In addition, Google may find the site too complex to comprehend, which will affect the place in SERP. For convenience, it is better to use a flat site structure.

To find deep pages, use the SEMrush Site Audit tool. In the Scan section of the page, set the scan depth filter by 4+ clicks. Try to transfer the pages 3 clicks away from the main.

3. Page loading speed

Download speed affects the position in the search results, as Google has publicly stated.

Radware research has shown that 51% of U.S. shoppers refuse to buy online because of slow speed

A delay of only 2 seconds can lead to an increase in the failure rate to 87%.

Blog Radware

Use SEMrush analytics to identify problems with page loading speed. Check the Site Performance section or go to the Site Audit section on the Problems tab.

Download speed is affected by large images, slow hosting, or heavy codes on e-commerce platforms.

There are several ways to fix the problem regarding page loading speed:

  • Reduce image sizes to 2 megabytes. This can be done through the TinyPNG resource.
  • Speed ​​up your site and make it more secure with CDN.
  • Upgrade your hosting.

4. Missing/broken canonical links

The rel = canonical element tells search bots which version of the page you want to show in SERP. The incorrect canonical link can lead to confusion when scanning pages. This will affect the effectiveness of SEO for the eCommerce site and reduce its position in the search results.

The most common problem with canonical links is their absence. Take some time and put the canonical tags on the pages you need to rank.

5. The rating of incorrect pages

The ranking of incorrect pages is formed due to the cannibalization of keywords. This happens when you use the same key to optimize multiple posts or products. For example, a category page can be ranked instead of a product. This confuses Google and causes the rating to drop. It can also completely lose the page or the wrong page will be ranked instead. 

To fix this, define the strongest pages on the site and continue to use specific keywords only for them. For the rest, use 301 redirects to their URL or delete them at all. If removing pages is not suitable for you, use the rel = noindex tag. Find out more in What is Keyword Cannibalization in SEO.

5. Problems with HTTP

HTTP errors play an important role in SEO. They may appear on resources that have moved their domains to HTTPS. Google prefers sites with the HTTPS protocol. The search engine distinguishes them as more reliable and more actively displays them in the TOP of SERP.

On analytics platforms, monitor your site’s transition from HTTP to HTTPS to immediately eliminate all possible errors. Conduct an eCommerce audit and verify that links from HTTPS pages are not running to HTTP pages. Read more in the article HTTPS vs. HTTP.

6. No layout markup

There is a controversial opinion that page layout does not guarantee a ranking increase. The layout of the scheme only simplifies the process of reading a page by search robots. Based on this theory, the better and faster Google recognizes the content on the page, the higher the position in SERP is. The layout of the scheme can lead to an increase in CTR by up to 30%. A good bonus for such a controversial feature.

Adding schema markup to the FAQ page will help generate more traffic. It will be easier for Google to recognize such a page and display it in featured snippets. Read more in the material – How to Optimize Featured Snippets.

7. Thin content

Thin or non-informative content come from sites that sell goods, desire to get a rating by keywords, and fill the pages with unique content. Such content can lead to high bounce rates and low clickthrough rates.

If you haven’t encountered subtle content before, it includes the following:

  • Automatically generated
  • Copied from other sites

Thin content can be a huge problem for eCommerce SEO. eBay was fined by Panda’s low-quality content filter and lost over 33% of its organic traffic. Learn more about filters in the Google Algorithms That Affect SEO article.

It is important that the content of the pages of the site benefit visitors. The content should match the meta tag settings and not disappoint the users who opened your store’s page. Keep to the optimum length for the product description. Do not write less than 500 words. It is important to show your visitors that you have expertise in this field.

The higher the uniqueness of the content, the better. You may be wondering how to increase trust in your site? Analyze and test the products you sell. Share your personal impressions on product pages. Take a photo of the goods yourself. These steps will help make online store product descriptions more visible to Google.

For more information, see What is the Technical SEO Audit?

Ecommerce Link Building Strategies

Three main ranking factors on Google:

  • Links.
  • Content.
  • RankBrain.

We’ll talk about how to improve your eCommerce website SEO by creating links.

You can choose several paths, and the first is the moving person method.

Strategy 1

Find resources that are out of date. Look for companies that have left the market, gone bankrupt, or for some other reason stopped serving customers. Why do this? There are hundreds or more links from other companies that you can pick up on your site.

Let’s figure out how to find outdated sites.

Often, outdated domains take sites that conduct domain auctions. They pick up domains with traffic and links. You can search for such on GoDaddy and NameJet.

GoDaddy

Find pages of other resources that link to an outdated domain. Analyze the URL of a site that if it is no longer being maintained. This way, you can find out how many domains refer to the site and determine the number of pages on each of the referring resources.

Let site owners know that they link to an outdated domain. Send emails to found platforms. Show which pages they linked and offer a replacement in the form of your own URL.

This is all that needs to be done for mutually beneficial cooperation. By helping to improve other people’s sites, you help yourself climb the ladder in Google rankings.

Facebook groups are a big part of the next linking strategy.

Strategy 2

Find groups that are related to your niche. Join groups that may need your services and keep track of their activity.

Analyze the event tab. Many groups create events on their Facebook pages. You can take advantage of this and offer the services of your store.

Write to community administrators. Find out if they are interested in presenting your products at a particular event. If the answer is yes, ask if your products will be featured in the press or in their group.

Submit your item. This way requires investing your products in advertising. If you want to get free backlinks, you’ll have to provide free items from your store.

To avoid getting a fine from Google for low-quality links, focus on getting high-quality external links. Analyze the communities that you are interested in collaborating with. Find more important information in the Build High-Quality Backlinks article.

Strategy 3

Engage guest posts.

You can also get links for an eCommerce site from guest publications. Guest publications are mutually beneficial for both parties. Using them, you increase the visibility of the site and at the same time refer to the resource that provided the article. Make sure guest posting matches the content in your industry.

Strategy 4

Get links from suppliers.

If you have a retail store online, contact your reseller. Ask them if you are able to add links for your online store that can inform other customers about the products.

Most Popular Ecommerce Platforms for SEO

We figured out how to use SEO to develop an eCommerce site. To successfully promote an online store, you need to choose the best ecommerce platform for SEO.

SEO tuning efforts will not help if you host the site on an inappropriate platform. Taking into account the importance of SEO in eCommerce for google rankings, you need to put in the effort and figure out which platforms will help your site get in the TOP.

Most platforms for online stores have the ability to help you rank in search engines. At the same time, each has its own pros and cons. Let’s figure out what to look for when choosing the best eCommerce platform for SEO.

1. WooCommerce

Woo Commerce

If you worked with WordPress in the past, take a look at WooCommerce. The platform is one of the best for eCommerce SEO and provides all of the necessary functions for the development of the store. You can download and install WooCommerce for free. By default, the plugin connects to PayPal and Stripe. In the settings you will find almost everything you need. It features support for canonicalization of URLs, built-in functionality for the blog, 301 redirects, and the ability to edit robots.txt. The platform has excellent mobile optimization as well. Using extension libraries, you can add discounts and coupons to the site.

The fact that the platform works on WordPress is a huge plus. By choosing WooCommerce, you get an experienced community. Thanks to this, it will be easier to find a solution if a problem is ever to arise.

WordPress provides unlimited options for customizing and using plugins. This can be a plus for users who are already familiar with the platform, and a negative point for those who will be using WordPress for the first time. It can be difficult for beginners to get used to the platform.

2. Drupal

Drupal

Drupal is a popular platform for creating online stores, and it is one of the main competitors of WordPress. Like WordPress, Drupal also has a huge user community and quality support. You will always be able to resolve issues quickly that may arise when creating a site.

The platform was developed for professionals, so beginners may face difficulties and may have to hire an expert to help deal with the intricacies of Drupal.

3. BigCommerce

Big Commerce

BigCommerce is often chosen by large enterprises for their ease of use and optimization settings. This does not mean the platform will not work for you if your store is small. From the point of SEO eCommerce, BigCommerce is a great solution for all directions and niches. The platform adapts well to mobile devices, supports AMP pages, has 301 redirects, and has the ability to edit robots.txt. BigCommerce also provides access to CSS and HTML.

The disadvantage of the platform is the low speed of loading pages on the site.

4. Shopify

Shopify

If you are just starting to develop a business on the Internet, we recommend considering Shopify. The platform is very easy to use and launch a store. To start a store and do white SEO for eCommerce, see the  Shopify SEO 2020 article.

One of the main factors that affects Google ranking is page loading speed. BBS conducted a study and noticed that every additional second of a site’s loading results in a loss of 10% of users. One of Shopify’s strengths is page loading speed.

In Shopify, it’s easy to set up Google Analytics and track data about user behavior on the site. The built-in blogging feature allows you to create and maintain a blog on the platform, which will bring in additional traffic.

Despite the simplicity and clarity for newcomers to eCommerce SEO, Shopify lacks some important SEO features. For example, there is no way to edit robots.txt files. Because of this, you will not be able to tell Google which pages are not indexed in the search engine. Changing the text of the URL and adding specific keywords to Shopify will also fail because the platform has a rigid URL structure.

5. Prestashop

Presta Shop

Prestashop is a simple platform for small business beginners. In many ways, Prestashop overlaps with Shopify and it also lacks some important features for optimization. This should not cause any problems since plugins can be added to the platform to expand optimization opportunities.

6. Magento

Magento

You can edit almost anything in Magento. But to use Magento in your business, you need coding experience. The platform is open source and requires large investments, so if coding is not one of your strong skills, you will have to hire a professional to help you develop. On the platform, you can create a multilingual website that will load based on the user’s location.

If you discard the nuance with the need to configure through code, Magento is a very powerful platform for optimization. It offers functionality that is not available on other simpler platforms.

If you have coding experience or are ready to invest in an experienced developer, Magento will do everything you need.

7. Volusion

Volusion

The Volusion platform is easy to use and good in terms of optimization. It is more complicated than Shopify but simpler than Magento. It can be said that this platform maintains the perfect balance between the ease of development and a huge number of SEO features. The platform contains many supporting materials for the development of the site and supports almost all SEO functionality. However, there is one big drawback. There is no blogging feature, which is the main way to get traffic. When choosing Volusion as an eCommerce SEO platform, you should immediately consider that you will have to look for a way to add your blog outside of the core Volusion features.

8. Wix

Wix

Wix is perfect for beginners in eCommerce. The platform is easy to use and has the majority of functions necessary for promotion. At the same time, Wix is largely behind its competitors. URLs cannot be configured on the platform. This slows down page indexing. The platform has closed source code, and there are no additional plugins in Wix.

A good choice for beginners. Keep in mind that at some point, platform restrictions may force you to move your eCommerce store to another platform.

9. Weebly

This is another platform that beginners can easily figure out. Most of the functions necessary for optimization are built into the platform, and it has a detailed user manual. At the same time, Weebly is not the best option for powerful SEO.

Its simplicity is similar to Wix and it’s a good platform to start with it. However, when expanding the eCommerce business, there will be a desire to expand the functionality of the platform that is used for the store.

Suitable for most businesses:

  • Bigcommerce
  • Shopify
  • WooCommerce
  • Magento

A good option for beginners but could be better:

  • Wix
  • Prestashop
  • Volusion
  • Weebly

The best eCommerce platform for SEO that has the ability to fit all business does not exist. Each has its own advantages and disadvantages. Some are suitable for starting, but they are too limited for in-dept development. Others are too complex and require experience and investment. If you are just embarking on an SEO eCommerce trail, don’t grab onto the most powerful and sophisticated platform right away. To choose the right eCommerce platform, evaluate your business, opportunities, and time that you are willing to devote to the development of the site.

SEO for an eCommerce site takes time to figure out all the nuances. After following the SEO tips for eCommerce provided in our guide, it will be easier for you to understand the topic of optimizing an online store. Properly implemented SEO will help you break into the TOPtop results of Google while earning higher clickthrough rates and sales.

Author

Viktoria Goresta Viktoria Goresta

Viktoria is a content marketing specialist and a full-time writer for SeoQuake blog.

7 Comments

  • Pậmlịkh̒

    Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.


  • I pay a visit every day some web sites and blogs to read articles, however this web
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  • Hi!
    Thanks for the insightful guide as always! Really appreciate it as it is always helping my business immensely

    Meta titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. Google explains it best: https://support.google.com/webmasters/answer/35624

    For best results, write a meta description between 120 and 158 characters. This will give you the best-looking description across all devices and will not be cut off. Remember, if you see a description longer than 160 characters, Google does allow exceptions! However, it’s better to be safe than sorry.

    If you want to see precisely how your blog post will look in Google’s search engine results, the free tool SERP simulator or the WordPress Yoast – is one you’ll want to bookmark.

    Keep up the great work!


  • Great post, very informative. I wonder why the other specialists of this sector don’t notice this. You should continue your writing. I’m sure, you have a huge readers’ base already!


  • Wow, marvelous weblog structure! How long have you ever
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    The total look of your website is wonderful, as smartly as the content!


  • Terrific work! This is the type of information that are supposed to be shared around the internet.
    Shame on Google for not positioning this publish upper! Thanks =)


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