5 Blog Post Templates that Will Definitely Work

5 Blog Post Templates that Will Definitely Work

What is a template?

A blog post template is a structure of an article for a blog that allows you to design a post idea. We can say this is one of the best life hacks for simple blogging.

Using a blog post template is useful for two things:

  1. To structure your thoughts and fully reveal the topic
  2. To convey your idea in a format familiar to readers

When you have a writing crisis. You must admit that the fear of a blank slate is familiar not only to beginners. It seems like there is a great idea for an article but do not know where to start and how to arrange it. We made a selection of five blog article templates for a wide variety of content. We selected precisely those options that are most often quoted and reposted.

Blog Post Templates

Template 1: List

List-post is one of the most common blog format template options. It is simple to write, secondly, users love lists, and this template can be used for a wide variety of content types and for any topic. It could be 5 makeup tips, 7 winter tire hacks, 10 looks for a night out, 3 promotion strategies, or 5 blog post templates. We quite often use this example for our publications.

The option with lists has one great bonus – it is loved by search engines. Renowned SEO expert Neil Patel says that posts with lists are driving the most organic traffic.

Neil Patel

The list can turn any topic into practical tips to help you achieve what you want with posts that often go viral.

Neil Patel

What type of content are lists suitable for?

An article with a list is the best solution when you need to structure information or data that doesn’t have to be published in a specific order. That is, the list items can be swapped but the logic and meaning of the post will not suffer from this. This blog structure template is used when they want to share some information on a specific topic, in particular their experiences or ideas.

Typical List Post Template

1. Heading

On the advice of Neil Patel, the title should be numbered, no more than 60 characters, and indicate the benefits that are understandable to the reader. Already from the title, it should be clear what you can learn from reading the article. There is no need to search for examples of good headlines for articles with lists. They are always at the top on Google.

Make your headline convincing with the intensifier words. Take a look at the example: “10 time management tips to hack productivity“, “10 time management tips that will work.” Now, look at the title of our blog post. Be sure to include in the title the main benefits of your content.

2. Small introduction

Do not start an article with the first item on the list. The reader needs to understand the context, to be interested in the material. You can do it in just a few catchy sentences. Write a short paragraph describing which list will be presented. If this is your advice, you need to be extremely persuasive in order to gain the trust of users. For the convenience of readers, many authors publish, along with the introductory paragraph, links to list items so that you can go directly to the point of interest. It all depends on the blog format, but basically, it looks like this:


3. List items

For each item, write a capacious <h2> heading and the corresponding content. Use keywords in your title to make it easier for the search engine to bring interested users to your site.


List items can be numbered or not. As you wish.

4. Conclusion

Many people forget to write a conclusion after the list, missing the great opportunity to add a CTA at the end of the article. Summarize and nudge the reader into action. This can be a repost, a subscription to other content, a link to a similar article, registration, or a request to leave a comment. Any of these actions will significantly increase the SEO value of the content.

Neil Patel always inserts the CTA after summing up:

Neil Patel

Template 2: Research

A case study is an in-depth dive into a topic with case studies and practical advice. For posts like this, it is not enough to collect several disparate opinions on the topic. Analyze the data, identify causal relationships, and draw useful conclusions for the reader. Your post will be more valuable.

What type of content is research suitable for?

If your activity allows you to conduct experiments or is related to the study of the market, products, services, you can feel free to draw up cases and publish research posts. You can write material based on other people’s data. Use authoritative sources, check the facts, and provide links to the sites where the information was taken. Otherwise, your research will be inconclusive.

By the way, posts with research belong to the category of expert content. If you want to become an opinion leader in some topic – do just such long reads.

Typical free blog post template with research

1. Heading

In the title, you can write the name of the case or emphasize the benefits that the reader will receive after reading. The more specific the better. If you can fit compelling numbers and the time it took to get results in your article title, the likelihood of your post going viral is higher. The title of a blog post on Medium is a prime example.


Here, the user immediately understands that after reading, they will be able to find out how to increase organic traffic almost sixfold in three months.

You don’t need to exaggerate results to increase click-through rates. Be honest with the audience. Negative results are useful. Your experience can save someone from unnecessary actions.

2. Short description

Immediately after the headline, talk about the strengths of the study in a sentence or two in the form of a teaser. Shane Baker pointed out that the post will cover an SEO case study, and he will reveal the secret of which actions you need to focus on in order to get instant results. 

The short description can also indicate for whom the article will be useful. Unless, of course, you did so in the title. Or you can tell what technique you used to get the result. The description should have a clue that will interest the user to go further.

3. Story + case

In the main part of the study, you need to immerse the reader in context, describe the problem and its solution. Different authors describe cases in different ways. However, there is a general formula for presenting a story. Here are its components: 

  • Description of the hero and their problem. Reveal the context. What happened in what conditions, and what were the initial parameters? Try to make the hero as close as possible to the target audience. Add details in the description of their image or activity.
  • A story about an experiment or a specific activity. Describe in detail what you did. Cases are useful when they can be used in practice.
  • Results presentation. It is important to show how it was then and now. The reader should clearly see the cause and effect relationship. It is also important to provide screenshots or other visual evidence of what was said. Here’s the results section in Shane Baker’s article:


These points can go in a different order. Some people prefer to publish the results immediately after describing the context, and then tell them how to achieve them. In some types of articles, this strategy is more appropriate and brings maximum impact. Just do not forget that all these components should be in the cases.

4. Conclusion

In conclusion, it is worth focusing once again on the result that was achieved over a certain period of time by taking specific actions. It’s like a short summary to end with a call to do the same. It is here that you can very organically insert the desired CTA. In particular, invite readers to subscribe to your mailing list if they are interested in receiving analyzes of thematic cases.


Success stories are written according to the same principle. Think of it as just a bigger case.

Template 3: Comparison

How often have you searched Google for different variations of a product and compared their characteristics? We think that you do this constantly and are happy when you find comparative reviews, where everything is already described in detail. Posts like these save readers time and are of great benefit. Maybe that’s why they are so popular. If these are the products of several competing industry giants, then such articles come to read purely out of idle interest. Consider the excitement generated by the battle between Google Assistant, Alexa, and Siri.

What type of content is the comparison suitable for?

Everything is obvious here. You have several products or services between which you can arrange a battle for the right to be called the best. You test them thoroughly, study the strengths and weaknesses, distinctive features, and possibilities.

For a post with a full comparison, two or three products are taken. If there are four or more options, it is better to use the List template. Just make it in the form of a top, where the strongest versions are in the first places, and those that need improvement are in the last places.

Typical comparison post template

1. Heading

In the title, include the names of the products you are going to compare and the category of these products. For example, Google Assistant, Alexa, and Siri are all voice assistants.

To emphasize that there will be a real battle for the title of the best in the material, many bloggers specifically write vs, that is, versus. The global online data comparison platform is called Versus. Their slogan is Compare everything.

2. Description of what will happen

Before rushing into battle, you should immerse the reader into the essence of the confrontation. Explain which products you are comparing and why. The rule of good form will be to describe for whom the material will be useful, what characteristics or functions you will consider. You can intrigue the reader. Write that at the end of the article you will determine the winner.

3. Product Description

The stage has come to tell about each of the products. If you are an expert on the topic, the article will be much more interesting and convincing if you introduce yourself and briefly tell them about your experience, and then describe how you tested both products.

4. Comparative characteristics

It’s time for the battle. Compare products for the same parameters. For example, how do voice assistants cope with navigation, voice commands, business inquiries for each function? 

If you format the comparison results in a table or chart, the readers will thank you.

5. Choosing a winner

It’s time to choose the best option from the proposed ones. This is your recommendation based on research. Be an objective and impartial judge.

If you can’t determine the winner, it doesn’t matter. Just briefly indicate the advantages and disadvantages of the options considered, or advise in which case it is worth taking one product.


Template 4: Guide or Walkthrough

We love writing walkthroughs. We can create a useful article for a person who wants to learn something new. This is the distinguishing feature and value of the guides. It is even more detailed than in the study, it is described what exactly to do to achieve a certain goal. And this value, in turn, makes the guide one of the most cited posts on the Internet. Guides are among the basic blog templates used by all popular bloggers.

What type of content is the walkthrough suitable for?

You should choose a guide template when you want not only to share experiences but to train others to achieve the same results. We are ready to explain the topic from scratch, including definitions and various nuances that a beginner needs to know. Walkthroughs may not be just for beginners. However, in any case, you will have to describe everything in as much detail as possible so that readers do not have any questions. It is advisable to illustrate everything with examples or attach screenshots.

Typical step by step guide template

1. Heading

A classic example of a walkthrough title: topic title + the words “walkthrough”. If this is a beginner’s manual, write it. This will help you reach the right target audience.

The more specific your topic is, the better. Don’t write a Step-by-Step Guide to Make Healthy Meals, write a Step-by-Step Guide to Make the Best Greek Salad. The CTR for the second title will be clearly higher.

2. Encouraging the introduction

Whether you’re writing a guide for beginners or advanced users, tell right away why the topic you are covering is important and what exactly the reader will learn to do. Guides are rarely short. Usually, these are long reads that can only be mastered if you want to get a specific result in the end.  It is so important to outline encouraging prospects from the very first lines.

You can also immediately say at what level of training the leadership is designed, whether there will be professional slang there.

3. Introduction to the topic

Before you begin to outline specific steps, describe the main concepts, and define them. Make sure that the reader has enough knowledge to implement the recommendations from the guide.

4. Description of steps

The main part of the long read is the steps themselves. Write down the name <h3> for each and a detailed description of what needs to be done or aerobatics, if you still describe what not to do. You will warn the user against possible errors.

5. Conclusion

Once again indicate what the reader should get in the end and why he needs it. That is, re-justify the value of your leadership. Don’t forget to insert your CTA last. For example, you can read other articles on the same topic or leave feedback. See how beautifully this was summed up in the example where they taught how to make a website:


Template 5: Debunking

One of the most popular American shows is MythBusters. Jamie Heineman and Adam Savage conducted spectacular experiments to bust or confirm various stories and rumors. This kind of content is still one of the most viral. People love to find out “how it really is”. This kind of content generates a lot of discussions and heated debate. In general, what you need to attract organic traffic and increase positions on the SEPR page.

What type of content is myth debunking suitable for?

For the one in which you are a professional. When you debunk other people’s misconceptions, you act as an expert on the topic, which adds value to the publication. It is very important to show that you have studied the material deeply and can challenge popular misconceptions.

Typical blog template for a myth debunking post

1. Heading

Typical headings for this type of article are: “8 Myths About Marketing”, “Deconstructing 5 Myths about Quick Selling” and the like. You just need to mention the word myths, add a number if you wish, and be sure to indicate the topic. You can write something general like “3 myths in which everyone still believes”, but if you want to attract a specific target audience, immediately indicate what the article will be about.

2. Brief introduction

As with a standard list template, you need to put the reader in context and grab attention before moving on to the body. An introduction is short but hits the mark. Look at Neil Patel’s example.

Neil Patel

Here’s a great option, when in four sentences, using statistics and mentioning an authoritative source, they substantiated the value of the article.


You can start with a trump card – in the very first lines, cite the main error, and tell the truth. In general. There are many options. If you are not as famous in your environment as Neil Patel, it is better to explain to your readers why your words can be trusted or what data you will rely on.

3. List of myths

In the main section, everything is simple – you name a myth, then tell the truth. You can also write how and why such a delusion appeared, how it is dangerous now. When refuting a myth, always provide facts backed up by research or authoritative sources. After you write the truth, do not forget to tell what to do with it now. How to use the new information and how it will help.

4. Conclusion

Neil Patel

After debunking the myths, Neil Patel repeats the main ideas of the article, provides statistics to strengthen his words, gives a link to his other material with tips on the topic, and at the end asks which myth surprised the most. This is the classic ending pattern for such long reads.

How to Write a Blog Post that Will Hook

Each of the above simple blog templates had the following sections:

  1. Catchy headline with a topic indication
  2. A short lead that intrigues the reader, shows the value of the article, and proves your authority in the matter
  3. The main part, where the topic is disclosed in detail according to a certain structure
  4. Conclusion with a natural call to action

These elements will already make your blog post visible. If you want your material not to get lost among other publications, teach that readers are usually attracted by three directions:

  1. Stories that have happened or may happen to them or something useful to know
  2. Amazing facts, extraordinary incidents, interesting experiments, and myth debunking
  3. Various taboo topics and disclosure of secrets

In order to hook a user, you need to benefit, surprise, or even scare. Although we advise you not to indulge in the latter. Just think about which long reads you are reading to the end. Take a similar structure and think about your unique content. Formation and writing templates are done in this way.

For a detailed guide on how to write a cool blog post in 2020, with examples and life hacks, we described in the article How to Write a Great Blog Post in 2020: Guide, Tips and Examples. Use the article to wrap your ideas in a bright and eye-catching wrapper.

About author
Eugenia Pasichnyk is a content creator with 10-years’ experience in the profession. Worked as a Project Manager at a Marketing Agency. Has been studying SEO processes for over 5 years. Interested in PR and other promotion methods.

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