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Complete Guide to Direct Traffic in Google Analytics
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Complete Guide to Direct Traffic in Google Analytics

What is direct traffic and how does it differ from direct search? Direct traffic is defined as visitors who entered your site address in the browser search window or entered the saved tab. You’ll be...

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Google Sandbox: Does Google Really Hate Young Websites?
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Google Sandbox: Does Google Really Hate Young Websites?

In 2004, SEO specialists noticed that Google wouldn’t allow new sites in positions higher than the second page of the SERP. Some specialists decided that this was caused by a new specific algorithm of...

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The Absolute Beginner's Guide to Google Analytics
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The Absolute Beginner's Guide to Google Analytics

What Is Google Analytics? Google Analytics (frequently abbreviated as GA) has been developed by the famous company, Google. It is a free service that can be used to collect detailed statistics on certain...

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What is a Good Bounce Rate?
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What is a Good Bounce Rate?

Have you ever wondered why conversion rates leave much to be desired, despite the high volume of traffic on a site? The reason is probably that users leave the site without performing any target action....

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What You Need to Know About Accelerated Mobile Pages (AMPs)
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What You Need to Know About Accelerated Mobile Pages (AMPs)

In this article, we will explain what AMP is on Google and how they work. We will also consider whether all sites should enable this option, how to do it, and how technology can affect SEO. What are accelerated...

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Duplicate Content: A Complete Guide
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Duplicate Content: A Complete Guide

One of the important components of successful web resource promotion through SEO is internal optimization. Oftentimes, there are problems with duplication of content on sites or outside of web resources....

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Skyscraper Technique: How to Use It and Get Results
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Skyscraper Technique: How to Use It and Get Results

Building backlinks plays a key role in off-page SEO. Today, it is especially important to get high-quality links from reputable sites. They will help Google to rank and drive traffic. Read more in the...

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White Hat SEO:The Definitive Guide 2020
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White Hat SEO:The Definitive Guide 2020

What is white hat SEO? These are the methods and strategies that Google itself recommends in the instructions that are legal, i.e. the search network allows such promotion methods. We will talk exclusively...

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SEO vs. PPC : Pros and Cons, Integrated Approach and Difference
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SEO vs. PPC : Pros and Cons, Integrated Approach and Difference

What is SEO? There are a lot of definitions of what search optimization, or SEO, is. We will not highlight this matter. You can read in detail about this in the article What is SEO. Let us pay attention...

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How Much Is My Website Worth? Simple Assessment Guide
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How Much Is My Website Worth? Simple Assessment Guide

If you are wondering “What is my website’s worth”, you are most likely thinking of selling your current online business. Each Internet resource has its own value. However, correctly calculating it...

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