Category Archives: Tips

Seoquake, Seodigger and SerpArchive tips

Advanced keyword filtering using SEMrush

Hello everyone!  Sean here, with a quick tutorial on something I think is rather awesome. SEMrush recently added advanced keyword filtering to its software, and it’s going to make EVERYONE’s life easier.  A whole lot easier.  Let me show you why:

If you do a search for all the organic keywords from Zappos.com, you’re presented with 263,783.  That’s a lot.  What if we want to narrow that down just a bit?  Well, now we can!  SEMrush just put in a great new Filter feature.  I’ll show you how it works.

In either an organic or paid keywords search, when you’re looking at the report for organic or paid, you’ll see a new Filters button with search box.  You can either enter a term in the search box and click the magnifying glass, which will filter for keywords containing this term; or, you can click the Filters button and see a whole host of options.

The Filters button gives you one filter to start, which defaults to Include Keyword Containing.  Here, you can type in a keyword, or part of a word, and the list will be filtered to just keywords that contain this word.  You can change Include to Exclude, and this will the the opposite.  You can change Containing to Exactly matching, Begins with or Ends with.  It’s really flexible.

Then, just click Apply to view the results of the filter.  However, the tool is far more extensable than that.  Click on the + Add one more button to add more filters!

As you can see, you can combine many different filters to get exactly the keywords you’re looking for.  Then, you can export in just one click!  This will save countless hours of going through lists of keywords, sorting them, erasing rows in Excel, and more.  Do it all, right on SEMrush, and take the results away immediately!

Full list of filters available:

  • Keyword - Containing, Exactly Matching, Begins with, or Ends with.
  • Position – Equal, Greater than or Less than.
  • Volume - Equal, Greater than or Less than.
  • CPC - Equal, Greater than or Less than.
  • URL - Containing, Exactly Matching, Begins with, or Ends with.
  • Traffic % - Equal, Greater than or Less than.
  • Costs % - Equal, Greater than or Less than.
  • Competition score - Equal, Greater than or Less than.
  • Number of results - Equal, Greater than or Less than.
Posted in Articles, News, Tips | 4 Comments

You spend a lot of money on Adwords. Do you REALLY know when and where your ads show?

Truth is, a lot of people don’t.  Not really, at least.  And it’s not just the average advertisers and business owners, it’s the big guys too.  In actuality, the larger and more complex a campaign is, the more likely there is to be mistakes.

Mistakes that you spend money making.  Over and over again every day.

In this case-in-point, I’ve taken a look at Lenscrafters.  Lenscrafters has a pretty huge number of Adwords that they bid on.  It appears, however, that they don’t really have the whole negative-keyword thing down.  Take the above example, for instance.  Obviously, Lenscrafter’s products have to do with eyes.  Some of the products are contacts.  Some glasses have tension.  It’s safe to say, though, that putting these words together in the phrase “sexual tension eye contact” was not something the family-friendly corporate eyeglass company intended to do.  Whoever is running this campaign should probably make the word “sexual” a negative keyword.

It’s not all about sexual tension, though.  Lenscrafter’s advertising has a few other issues.  Allow me to point another one out:

Here we have an ad for Lenscrafters showing for the term Stephen Glass.  This illustrates the point in a slightly different color.  Unlike a word such as “sexual”, the word “Stephen” is not something even the cleverest SEO would think of excluding – you need an outside tool to monitor where your ads are actually showing.  In this case, “Stephen Glass” is both a disgraced former journalist who was in the news several times for making up stories and fabricating news articles, and a Scottish soccer player also named Stephen Glass.  It’s safe to say that, aside from Stephen Glass actually wearing glasses in his news photo, the terms are unrelated to Lenscrafters.  People searching for either of these Stephen Glasses are not searching for Lenscrafters.

According to SEMrush statistics, however, Lenscrafters is paying close to $1600 per month for this irrelevant keyword.

What’s more expensive?  $1600 per month, or a SEMrush subscription and the five minutes it took me to find the mistake?  If I was working in Lenscrafter’s advertising department, I could quickly make this a negative keyword, and get a nice pat on the back for saving the company serious money and earning my keep.  I guess Lenscrafters doesn’t use SEMrush.

Take a moment, and think about how you can apply this to your business.  Take a bit of time, and really take a look at what your competitors are advertising for.  Especially if they spend a lot more than you do.  Look for the mistakes they are making, and make sure you’re not making the same ones.

Interesting side note:  Adwords pros and people familiar with SEMrush know that you can look at the ad’s actual landing page URL to look for third party companies, usually ad agencies or software platforms that the advertisers use.  I did that, and found another interesting tidbit: Lenscrafters uses a software platform that’s also used by the likes of Zappos, Experian, Barnes & Noble, Sears, and other huge companies.  Take a look:

Hmm… the ad redirects to a strange landing page with a funny domain, xg4ken.com

Let’s run xg4ken.com through SEMrush’s sister service, Whorush.com, and see who it is.  Seems it’s actually a tracking domain from Kenshoo, a popular advertising platform that a lot of huge companies use.  The ad opens the tracking domain, which tracks the view and redirects to the actual landing page on Lenscrafters.

Seems the moral of this story might actually be to check on your 3rd party advertising vendors, and make sure that they’re spending your money appropriately.  Or, at least not wasting it.

Until next time, SEO’ers!

Posted in Articles, Tips | Comments Off

Pecked by the Google Penguin? Use it to your advantage.

So, you checked your rankings this morning, and much to your horror, you’ve taken quite a hit from the Google Penguin update.

What your reaction was: “*spits out coffee* NOOOOOOOOOO!!!”

What your reaction should have been: “Sweet.  How can I use this?”

That’s right.  Now is the time to jump in, and use this to your advantage.  Thinking in terms of your own websites and products is very linear, and you’re forgetting an extremely important and relevant point: If this happened to you, it happened to your competitors too.  I’ll give you a second to clean up that spilled coffee, and let this sink in.

Remember: you have an advantage.  You use SEOquake, and you probably use a tool like SEMrush.  I use SEMrush, of course, so I’ll frame the discussion with examples from there.

The first thing I need to do is hop on SEMrush, and take stock of where everyone stands, pre-update.  I’m going to export everything.  Specifically, all of the organic keywords and all of the Adwords keywords for all of my competitors.  I already know where I rank, of course, so that’s a moot point.  Now, I have a documented and preserved roadmap of the status-quo, pre-Penguin update.

Next, I’m going to wait for SEMrush to refresh.  This is going to happen in the next several days.  Once it does, I’m going to go through all of my competitors, and export all of the new data.  Now, I’m already going to start seeing a few holes.  Someone once ranked for an important keyword, and now they no longer do.  I might as well have just heard a cash register ring, and I’m going to jump on that keyword with reckless abandon.  I’m going to do this to every relevant keyword I find that my competitors lost.  I am now pulling ahead in this race.

Speaking of race, though – SEO strategy is not a sprint.  It’s a marathon, and I’ve got to keep going because my work is far from finished.  I still have much more I can glean from my SEOquake and SEMrush induced advantage.  I’m going to wait for the SEMrush database to update again, and repeat the above process.  And once it does, I have an even bigger arsenal of information giving me an enormous advantage over all of my competition.  It’s rather simple, really:

  •  There will be even more holes, as the full impact of the update will in effect.  Your competitors will likely be tripping over themselves trying to get a grasp of what’s going on.  They’ll be handling this in a reactionary manner, while you are handling it proactively and using it to your advantage.
  • You’ll be able to see which keywords they are fighting to get back.  These will be the keywords most important to them, and the keywords you can focus on beating them on.  If they ranked 1 for a keyword pre-update, 20 for it post update, and now are up to 15 – it’s a safe bet that they are spending time and resources to fight back in the rankings for it.  You had the jump on it, though, because you watched this all unfold – you can just apply a little more pressure to stay ahead.
  • You can look at keywords that fell from organic rankings for your competitors, and they have now poured money into Adwords advertising on.  These keywords mean a lot of money to your competitors, and thus they should to you as well.

Yes, I know what your question is at this point.  I saw your metaphorical hand raised.  ”Aren’t my competitors doing this, too?”  Yes, they are, and that’s why you need to get on this ASAP.  Unless you’re marketing ice cream in Antarctica, your competitors aren’t stupid.  Heck, they might even be using the same tools as you are.  That’s why it’s important to start now, get a grasp of what’s going on, and start planning your next steps.  If you don’t have a competitive research tool, it’s time to look into one.  I know I’m biased, but SEMrush not only has the largest, most accurate and most up-to-date database, but you can even get started for free.  Just head over to SEMrush.com and click “Register Free” in the top left corner.

It’s not about fighting change – it’s about using change to your advantage.

 

Posted in Articles, Tips | 26 Comments

Did Chrome give you a funny warning on update?

Hello Everyone,

This is a quick update for all of you who may have seen a scary-sounding warning when updating to the new version of SEOquake for Chrome.  The warning you saw is actually due to a Chrome change in policy.  As you know, our tools insert data into Google search result pages, in order to show metrics underneath web search results.  To do this, we do access what Chrome refers to as “Your data on all websites” – but this access is merely to show metrics.  Unfortunately, Chrome lumps this together with much more sinister sounding things, such as “Your browsing activity” and “Data you copy and paste”.  This warning is completely due to Chrome’s security policies- basically, if a developer wants access to something small on Chrome, such as adding metrics to a web page, Chrome gives this developer access to many other things at the same time.  Please know that we do not need, want or use any of the extra data that Chrome forces us to have access to.

Example of the Chrome warning.

Thank you for your understanding, and we always appreciate your feedback!

Posted in Change log [SQ Chrome], News, Tips | 7 Comments

How to choose pages to buy links for? Is this safe?

Web is spinning around links – page ranks, SMO traffic, digg, and even Google organic results. Getting links to your site to improve its position in search results is the old-time and good way. Here are some tips for buying links.

1. Yes, it is safe, if you choose good quality sites.

2. Buy links to the pages of your site that you want to see in search results for targeted keywords.

3. Optimize web pages that Google has already considered authoritative. Identify them by using Google Analytics, and service for Google results analysis (KeywordSpy.com, SEMRush.com, SpyFu.com, SEOPivot.com).

Tips & Warnings:
1. The major services for links selling – text-link-ads.com, TNX.com
2. Do not buy too many links at once – it can incur Google sanctions.
3. Post paid press-releases with text links to your site.
4. Be sure to vary the text and anchors.

Posted in Tips | 3 Comments

How to choose most valuable pages of your site to optimize?

Search engine optimization is able to generate millions of targeted visitors to your site. How to choose the most appropriate pages on your site and keywords to optimize? There are several ways to select pages that can bring you more targeted visitors. They can be identified with the help of specialized services:

1.Google Analytics. Start with the pages that are already bringing you traffic. Examine, for what keywords and what pages you have users from search engines. Select pages that bring visitors for targeted queries. Optimize these pages to improve their positions and receive more traffic.

2.Use services that analyze Google search results (KeywordSpy.com, SEMRush.com, SpyFu.com). Truism that the greatest amount of traffic is brought by URLs that are located on the first two pages of SERP for a particular keyword. It is not that difficult to identify these URLs. Enter your domain and read a list of keywords that are at first two pages of results. Select pages corresponding to the following conditions:

  • Keywords for which URL is known by Google should be targeted for you
  • Average volume (the average number of searches of the keyword per month) must be significant
  • The level of competition should not be too high.
  • Optimize these pages to be on the first page of search results

3. Look for pages that Google has already considered relevant for your target keywords to increase their position. Pages of your site can be located at the tenth, twentieth or thirtieth page of the search results and you may not get traffic for months and months, so you will never find them with the help of the statistics systems (e.g. Google Analytics) and systems of SERP analysis (KeywordSpy.com, SEMRush.com , SpyFu.com) will not show them because they are limited to «sells» depth of issue, because the study focused on the strategies of competitors. You may detect pages that are deep in the search results with the help of SEOPivot.com – enter your domain and select the pages and the keywords with the maximum potential.

Tips & Warnings
1.Major services to help you are Google Analytics, SpyFu, SEMRush, KeywordSpy, SEOPivot, Market Samurai, SEOQuake.
2.Choose pages that already exist in the Google search for your target keywords, because search engine has already considered them relevant.

Posted in Tips | 3 Comments

How to reduce the cost of advertising in Google AdWords?

Contextual advertising is one of the most reliable ways to attract targeted consumers of your products and services. There are several ways to reduce your spending, and we will tell you about the 2 major ones: optimization of ad campaigns in AdWords, and reducing costs by getting traffic from Google organic results for the keywords which you have previously purchased in AdWords. Here are some simple tips:

1. Targeting. Adjust time and geographical targeting of your ads as accurate as possible.

2. Texts of ads. Change and improve texts of your ads, study CTR of various texts. Use texts that have higher CTR, because high CTR brings down the average CPC. You can use the experience of your competitors. Explore their advertising campaigns with the help of such services as SEMRush.com, SpyFu.com, KeywordSpy.com – they show you the texts of ads for competitors and the keywords that they use for the self-promotion.

3. Keywords. SEMRush.com, SpyFu.com, KeywordSpy.com will tell you what keywords your competitors use.

Use keywords which do not bring you traffic from Google organic results at your advertising campaigns.
Use keywords which reflect the essence of your service better. On the one hand, this will help you to raise the CTR, and on the other hand, the cost per click for low-frequent inquiries may be much lower.
Choose related keywords with Google AdWords and SEMRush.
Use the abilities of dynamic formation of ads to increase CTR and the diversity of the texts of your ads.
With the help of SEOPivot.com check if you are already in the TOP300 of Google organic results for some words that you buy in AdWords. Optimize these pages for the keywords you want, increase their position, get more traffic and exclude them from your AdWords campaigns.

4. Pages of your site. Refer the ads to the pages of your site that exactly fit the texts of ads. This will allow you to convert your visitors into buyers and increase the effectiveness of your spending on AdWords.

Tips & Warnings

1. Major tools to help you are SEMRush, KeywordSpy, SpyFu.
2. The higher is the CTR of your ads – the better is your position in AdWords and the cheaper is the cost of you clicks.
3. Vary texts and titles of your ads.
4. Reduce the number of keywords in your AdWords campaigns, improving the position of your site in search results for useful keywords.
5. Refer ads to pages, exactly corresponding to their text.

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How can I get more visitors to my site?

Increasing of the quantity of target visitors is capable to seriously affect profitableness of almost any site. It is well-known that the higher are positions of your site, the more traffic it can receive. The truth that attracting a new customer is more expensive than retaining the old one is as old as the world. Here are some tips on how to get more visitors to the site.

Step One. Identify keywords for which you wish to receive traffic.
If you’re having trouble choosing your keywords, you can use the experience of your competitors. To this end, we recommend you to use the following services:
www.SpyFu.com, www.KeywordSpy.com, www.SEMRush.com.
Type in your domain into the search line, get reports on competitors and learn their keywords.

Step Two. Explore technologies that your competitors use. Using the same services, you can also find out what pages of your competitors sites are known by Google and for what keywords. Visit these pages and learn how they work with meta tags, texts, anchors and what backlinks do they have. Use this experience in your work.

Step Three. Make your site more attractive to users in results of search engines. See how the links to your site look like in SERP. Edit the text on your pages, so that snippets (text descriptions of the site in Google) would become more attractive and comprehensible to users.

Step Four. Identify for what keywords your site is already presented in Google search results. You can use SEOPivot.com for this. Unlike www.SpyFu.com, www.KeywordSpy.com, www.SEMRush.com, that which serve for competitors research, SEOPivot.com identify the potential of your own website to obtain more targeted visitors. It examines TOP300 Google organic results and gives you a list of pages of your site which are located within the first 30 pages of Google for particular keywords. Select your keywords and start to optimize the relevant pages on your site. After all, if the page is already in Google search results for any keyword, even if it’s not in the TOP20, that means that the search engine has already considered it relevant for this inquiry, and it must be not too difficult to improve the position of this page. Here are our recommendations:

  1. Optimize text on your page for the relevant keyword
  2. Place links with the same anchors to the URL you are interested in from the other pages of your site
  3. Place links with the same anchors on other sites.

Step Five. Use tools that can help you to return visitors to the site. Set up direct mailing through RSS and email. Encourage users to add pages of your site to their bookmarks and post links to your site to friends, etc.

Tips & Warnings
1. The higher are the positions of your site for targeted keywords, the more targeted visitors you receive.
2. Good services for the analysis of competitors – www.SpyFu.com, www.KeywordSpy.com, www.SEMRush.com
3. Analyze your own site using SEOPivot.com
4. Remember about the geographical targeting – Google results vary depending on the region from which the user makes a request to the search engine
5. Never use black SEO techniques and do not violate the rules of search engines
6. Use every opportunity to turn the new visitor of your site into regular.

Posted in Tips | 8 Comments

Some videos about SeoDigger




Posted in Blogs talking, Tips | Comments Off

Solution, if your Seoquake Toolbar show only Logo and symbol “?”

This effect may appear if you start FireFox with Seoquake toolbar switched off and SeoQuake is switched off, and after that you try open Seoquake Toolbar via standard menu View->Toolbars->SeoQuake toolbar on.
This bug can be cured like that: View->Toolbars->SeoQuake toolbar turn off and after that SeoQuake turn on via left click on Seoquake Logo (“toggle” button) in FireFox AddonBar

When your Seoquake toolbar shows “Logo” | ? | Int.link | Ext.link | Density
You can cure your tool: View->Toolbars->SeoQuake toolbar turn off and after that SeoQuake turn on via left click on Seoquake Logo in FireFox AddonBar

Posted in Tips | 10 Comments